What is business consulting, types and areas of expertise
by Mehzar Abbas DIGITAL MARKETING SPECIALISTOne of the professional paths for those who have
affinity with administrative areas, business insights and strategic market
vision is Business
Consultant in UAE. Fierce competitiveness, technological advances and
constant changes in the economic scenario make companies run against time and
behind their goals and targets.
Often, despite having a good strategic plan,
companies are unable to achieve the expected results. In this context, the business
consultant, to help them overcome obstacles, get out of the red and have an
optimistic outlook ahead.
If you are interested in this area, you will like
to know that aaa-cas has a consultancy course that gives an overview of this
career, area of activity and content to be learned. This option in
qualification is the subject of this article.
Find out more by following our topics on topics
included in the course and learn about other options in online courses with certificates
that complement learning in organizational consultancy.
What is
business consulting?
Business consulting is a practice that helps
organizations to identify problems and find solutions for areas of the company
or a specific process. One of its objectives is to establish a more competitive
and agile management, providing improvements to the company's productivity. The
organizational consulting can put a business at another level, and add value to
it.
This practice is carried out by a business consultant
, who collects information, to then develop and implement a business planning
with an action plan aimed at meeting the client's needs.
See what a business consultancy can do for a
business:
- Putting finances in order;
- Manage financial crises, as well as those of the
organization's image;
- Boost the company's productivity;
- Point out bottlenecks and failures in processes;
- Create strategies to increase revenue and
decrease expenses.
Types of
business consulting
In this topic of the Online Business Consulting
Course , you will learn about four types of consultancy and learn what each of
them can do for a business.
1. Business
Management Consulting
In a dynamic, and mainly unstable, economic
scenario, businesses are undergoing constant transformations. Thus, managers
need to have a strategic vision and find solutions to face the daily challenges
and overcome possible damage or losses to the business.
In this context, the role of the business
management consultant is extremely important, as he is the professional who
helps companies find ways to identify opportunities for improvement and growth.
2. Financial
Consulting
The most sensitive part of a business is that of
finance. That is why it needs special attention, as the survival of an
organization depends on it.
The hiring of a business consultant is indicated
for companies that have serious liquidity problems or that are unable to get
out of the red. There are also those that cannot find ways to save resources to
invest in their growth.
The financial adviser has the role of developing
internal policies and actions to organize, plan and control the company's
financial activities. These activities are developed through strategic
financial planning.
3. Marketing
Consulting
This is the business plan most sought after by
organizations that have their field of activity in the commercial area. Usually
the hiring of marketing consultancy happens when sales are not as planned.
The consultant will make a business diagnosis so
that he can understand the factors that interfere with sales goals. Based on
what he collects information, a marketing plan will be developed, with actions
aimed at solving the problems identified by the consultant.
Another function of the marketing consultancy is to
work to give visibility to companies that want to be recognized or to establish
their identity in the market.
4. Human
Resources Consulting
Companies are made by people - this is the most
used phrase to emphasize the importance of human capital for organizations. For
this reason, business consultancy
directed to human resources takes the HR consultant to be necessary to identify
and understand the demands of employees and competencies in corporations.
The
consultant will perform his / her role on questions such as:
- Does the company really need to hire?
- Will there be layoffs? Are they really necessary?
- Is it time to invest in training, workshops or
online courses for the team?
- What else can be done to improve employee
performance?
With this type of questioning, the consulting
professional will find answers to elaborate a business diagnosis and from there
define actions.
As you can see, consulting is important in several
areas of an organization. Therefore, investing in online courses in this
segment will bring good results for your professional career.
The good thing is that here on the portal you can
increase the knowledge acquired by doing online courses with certificate that
complement the contents of organizational consultancy , such as marketing plan,
strategic planning and others.
What does a
business consultant do?
Considering that entrepreneurs usually only hire a
consultant in cases of serious problems , we can say that the role of a
business consultant is "to save the company".
This professional provides administrative services
to organizations, using tools such as the business diagnostics, process
analysis, action development and strategic planning, in order to find
alternatives that solve the organization's problems.
Read also: Auditors in UAE
The consultant's job is to analyze all aspects of
organization, positive or negative, to then outline a plan and help in decision
making.
The organizational consultancy will make an
analysis of the company's objectives and the economic context, and from there
it suggests the actions that will direct the organization in search of the
results that it intends to achieve.
There is a good market for this professional,
especially among new ventures. Anyone new to the industry usually doesn’t have
an in-depth understanding of business, so the consultant contributes with
global procedure quality in customer service, cost reduction, etc.
A consultant can also specialize and become an
expert in a single segment, such as the technology e-commerce market, for
example. For older and more traditional organizations, a consultant can take a
different look and find flaws that go unnoticed or even discover new market
opportunities.
Many entrepreneurs are still reluctant to hiring a
business consultancy, and do not know what they could be winning. With the
advice, experience, strategies and technical knowledge, the consultant can
improve the processes of the enterprise in order to be successful in the
business.
Given the importance of the work of a business
consultant, how about betting on your future and enrolling in the Online Business
Consultant in Dubai? In addition to this, other options can enrich your
curriculum and complement the consultancy content, such as those of strategic
planning, human Resources and marketing plan.
Business
consulting areas
Business consultancy has a wide field of action,
for each type of client's need. We see several of them in our consultancy
course and here we list some of them so
that you have an idea of the scope of a consultancy.
Are they:
Structuring
and organization
Its main objective is to align team actions and
processes with the organization's strategy. Making these processes well defined
and more efficient, together with good cost control, helps to compose a
management structure that allows the achievement of strategic objectives, as
well as results in better business results. A good restructuring and
reorganization promotes an increase in the efficiency of organizations, with
significant improvements in productivity.
Business
strategy
It analyzes the environment in which the enterprise
is inserted and outlines strategies for its development and growth. Its
objectives are:
Identification of opportunities and creation of
tactics for entering new markets, as well as for expanding the current market.
Planning and structuring of organizational
development;
Alignment of the organization's strategy with its
support and business areas;
Creation of a visual representation of the tactics
(strategic map) with the causes and effects among the company's objectives.
People
management
At this point of action of business consulting people
management policies are aligned with the organizational strategy. This work is
done directly with the managers, in order to obtain the best performance from
the employees, involving them in the growth and development of the
organization.
What else
can this consultancy help:
·
Leadership development, pointing to potential
future leaders;
·
Deepen employees' knowledge of the
organizational climate;
Focus on improving the use of human resources, according to their skills and abilities.
Market
intelligence
How to take advantage of new market opportunities?
How to make strategic decisions? The answers to these questions can be provided
by a business consultancy focused on the analysis and Market intelligence.
Through research and economic feasibility studies,
it is possible to obtain consistent information that helps to reduce risks,
identify threats and opportunities and, as a result, increase the company's
chances of success.
Modalities
of business consultancy
In addition to the types and areas of expertise,
the consultancy can also be classified by modality, which can be internal or
external.
Internal consultancy is an advance in management
models. The consultant is part of the staff and is familiar with the company's
values and objectives. Its function is to direct it to the continuous
improvement.
By adopting an internal consultancy, the
organization intends to develop new organizational skills in order to better
take advantage of the opportunities that the environment provides. But before
implementing it, you must balance and be aware of what can work and what can
become an obstacle.
An example of this is to have as a positive point
the advantage of the consultant knowing a lot about the processes, as well as
the organizational culture and the business itself. As a negative point weighs
the fact that it is part of the company's routine and therefore does not pay
much attention to the news and impacts of changes that can affect the organization.
The external consultancy establishes the
relationship between the consultant and the client with a duration and without
employment. This type of consultancy is contracted when the organization does
not have time to consolidate important projects for organizational development.
In situations where there is something wrong
compromising the growth of the business, an outside view works better than an
internal one. This is the great differential of external consultancy, neutral
and impartial opinion.
In this modality, the consultant sees the threats
and opportunities from a different perspective, in addition to his advice being
more receptive by the organization, in relation to an internal consultancy.
From an external perspective, even business planning is more likely to be more
efficient and effective.
However, there is no way to say which of the two
models is the most suitable. This will depend a lot on what the corporation
needs, on the decision of its management and managers and also on how much it
intends to invest in consultancy.
Read also : 5
reasons to choose payroll outsourcing
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Created on Dec 28th 2021 01:27. Viewed 284 times.