What Are the Most Important On-Page SEO Factors?
by SEO Long Island We can perform on any website.You have invested
countless hours and a small fortune in building a website for your Long Island
business. You have nailed the slick, modern aesthetic, and you have populated
the site with relevant, high-quality content. However, you are still unable to drive
meaningful traffic to the site or generate more sales for some reason. You may
have an on-page SEO issue.
If you have put all of
your time, effort, and money into making your website look great, you may be
missing out on what is right in front of you. In other words, your site’s
“technical” content may be underperforming with Google’s algorithm. When it
comes to increasing traffic and closing the sale, discovery is key.
So, let’s go over the
importance of on-page SEO and how you can do it right.
Why is on-page
SEO important?
On-page SEO refers to
the process of optimizing web page content (for example, every word on your
landing page) to appeal to Google’s algorithms and earn a top spot on search
results. However, on-page SEO is not all about writing better sentences — you
can also improve it by optimizing URLs, using internal links, and even refining
title tags.
But who cares about
on-page optimization?
Well, Google does!
Yes, it’s 2022, and
social media marketing may move the needle. But do not underestimate the value
of a good old-fashioned Google search. Landing on page #1 of search results can
make or break your Long Island business as far as website discovery is
concerned. Did you know that the first five organic search results on the first
page account for over
67% of all clicks? And according to 57%
of marketing executives, the most
effective SEO strategy is on-page content development.
You may offer the finest
product or service in your market, but if your target customers cannot find
your website, your Long Island business will never realize its true revenue
potential.
While hiring a Long
Island SEO expert is the best
way to boost your on-page SEO, you should be aware of what it takes to do it on
your own.
Tips to improve
your on-page SEO
When the words on your
website correspond to the words that your target audience searches for, your
SEO score soars. So the first step is to decide which keywords to include on
your site. Identify which words are most relevant to your Long Island business
and which ones your target audience is likely to search for when trying to find
you.
However, SEO is more
than just stuffing keywords in your website. Your site content must also be
readable — your visitors want information that is easy to understand, and they
want it quick. They are more likely to keep scrolling if the content is
straightforward and to the point. That extra scroll time will help your SEO
score tremendously.
Do you use WordPress?
Plug-ins like Yoast SEO are excellent
for keeping your SEO efforts on track. Yoast SEO ensures that your site meets
the most stringent technical SEO standards. It also offers tools for optimizing
your content for SEO and overall readability.
In addition to creating
high-quality content, there are other things you can do to improve your on-page
SEO:
●
Use
qualified backlinks
●
Add keywords
in your titles
●
Link to
content on your own site
●
Ensure that
every image used in your site is of high quality
●
Ensure your
website loads quickly
●
Ensure your
site offers a smooth user experience — for example, is all the relevant
information easily accessible?
The bottom line of SEO
is how long visitors stay on your website and how credible your page is in
Google’s eyes. If you can appeal to both your site visitors and Google bots,
your SEO score and online sales will rise. So, what are you waiting for? It is
time to engage a Long Island SEO expert to optimize the technical aspects of your site
so that it ranks highly in search results.
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Created on Jan 27th 2022 07:12. Viewed 263 times.