Website localisation goes beyond translation!by Sheron M. Author
Website is referred to as the face of the company, the eye of the company, and so much more. It is undoubtedly the first and foremost contact with the target audience. This brings home the importance of website localisation services for every business. Notably, in today’s era, when most of the customers are giving their preference to the websites in the native language, localisation gives you an edge over the competitors. So, well-skilled professionals help you reach out to the new customers quickly and market your product and services to them.
Basics of website localisation
Website localisation is a complex process, at least includes more than one step. However,the complexity is justified by its objective to make a substantial impact on the new audience. Familiarising the customers not only means to give them the content in their native language but also make it aesthetically appealing and relatable. So, here you go with the elements of website localisation:
Content translation: The first and foremost thing is to make the information understandable. Until and unless the target audience gets your content, they cannot proceed to interact much with you. It is essential to choose the language that most of the audience is well-versed with and then convert the content into it.
Image adaptation: When the cultures vary, the symbols change, the interpretation also varies depending on the beliefs and tradition. So, the images on your website may symbolise something very different in the native culture of the new audience. Hence, you need to also focus on the adaptation of the image.
Layout specifications: The length of the sentences vary according to the language. So, your layout as per one language may differ with another word. Hence, the preferred website localisation services need to keep in mind that your design should match the translated version of the content.
Colour selections: Like the symbols and images, the colours too play an essential role in winning the heart and minds of the audience. Paying the desired attention to the actual colours and the favourable colours will prevent you from any misunderstandings with the audience.
Steps to website localisation
Now, first of all, decide if your business has international appeal? Is it the right time to target the new audience? You need to understand that only you can assess your potential, nobody else. So, analyse the situation and if you feel it is the accurate time, go for it.
The free translation may seem to be an option, but consider the quality of the translated document. The google translator may not guarantee accuracy.
Look for a professional team to help you throughout the expansion process. The team must be experienced.
When you have decided to expand, choose the right market for the start. As a business person, you know the right strategies, so it’s better first to select one new market as the pilot project.
One thing that you make sure in the initial stages as a sign of readiness is to design the website in consideration of the localisation requirements in mind. This will help you to perform the process later.
Along with the translations in the websites, give equal attention to the multilingual SEO strategies like the popular keywords, etc. as only then will the audience notice you quickly.
Final words: Translation and localisation surely helps you to give new dimensions to your business and the revenue. It is good to settle quickly for a suitable target market and work progressively towards that with the best Translation company in Delhi NCR to gain deserved results.
Created on Aug 26th 2020 09:19. Viewed 410 times.