Visual Commerce and its importance

by Alice Herman Turn Social Into Sales, UGC & Social Commerce Plat

Everyone loves visuals. Including photos and videos in content is the new trend in the e-commerce sector. Embedding photos and videos is the best way to engage users. It attracts users more than any other form of data. This is termed as Visual Commerce.

In Visual Commerce along with the high-quality photos and videos, you should also include the user-generated content. People love to see user-generated content.

People get more engaged with the user-generated content and they can engage more with it. Everyone loves to see photos and videos of real users. They get a better image of the product by UGC.

Importance Of Visual Commerce

1 User Engagement

Users are immensely attracted by visuals. If you’re an e-commerce website, then incorporating visuals can do wonders for your website. It not only improves your website’s user interface but also improves user engagement by increasing the relevancy score of your website content.

2 Lead Generation

Studies have shown that the lead generation increases by 25% when you use more visuals and user-generated content. Improving user experience directly affects lead generation.The competition in the e-commerce sector is increasing rapidly so it is very important to always stay one step ahead of your competitors.

3 Organic Reach

When you embed UGC on the website as feeds, it increases the overall relevancy of your website content. So, when the search crawlers crawl your page, they detect relevant content, thereby ranking it better and improving its organic reach overall.

4 Enriches Home Page

When you use visuals, it makes the website more appealing. Embedding Social Media Feeds helps you gain the trust of the users. Visually appealing home page increases the chances of lead generation. The first impact of your website should be appealing and visuals will help you in that. It helps in the lead generation.

Conclusion:

Visual Commerce can make the website more appealing. In can help you lead generation and user engagement. Taggshop, an amazing tool of Taggbox, can help you boost your audience reach.

Taggshop, is a visual commerce solution for your e-commerce website. It gives you the freedom to embed shoppable social media posts on your website. It is easy to use and has many advanced features like moderation, API, custom posts, etc.

It comes with 14 days of a free trial.