Articles

Trends to Look For in Digital Marketing for Near Future

by Alex R. Digital Marketing Agency
As digital marketing is becoming the new trend in the marketing field or I should say is already a trend, it is now very important for any company or brand to think wisely over digital marketing services.

As the digital marketing is now playing the very important role in influencing the audience and making them buy your products and services, a company or brand has to make the most out of it.
 
As with time, the user of internet and mobile phones are turning to the mobile searches for better and quick content regarding making any buying decision. The role of digital marketing is increasing rapidly. So, to be with the trend and to influence more customers, the companies have to follow the expected trends of digital marketing of the year. Some such trends are as follows –
 
1. Consumers Look for Deals and Promotions – Promotions and deals are the main things to look for to generate more revenue from digital marketing services. Customers always look for deals and it is their mindset that they can find a good deal for a service or product online. Actually, this mindset has been set by the brands, by giving the amazing deals. These amazing deals can really help in generating great revenue. Promoting your brand online can also help you a lot with many factors like – in increasing your brands retail, in increasing new customers and also in making brand awareness. According to a survey, increasing your promotions digitally and becoming more strategic in doing digital promotions can be very much of beneficial for your company. Consumers look for savings and also look for easy to access deals and we all know this very well that digital stores can do this for a company.
 
2. Creating Brand Awareness – Creating brand awareness is another important trend that companies need to follow in the year 2018. The growth in the revenue and in converting and making new customers is obviously something that a company or a brand wants, but growing trend of retailers is also important. In today’s digital marketing trend, what customers want is loyalty, personalization and technology, and this is what retailers are investing into. This also differentiates the retailers from their competitors; as they already know the importance of brand’s reputation to avoid customers moving to other similar brands.
 
3. Websites and Applications Partnership
– One more really important trend that will make its impact on digital marketing is the partnership between the applications and the websites. Most of the marketers plan to make a partnership with some websites and apps to focus on promotions, deals and loyalty. More than 60% of the marketers prefer being in partnership with the applications that provide comprehensive deals. Around 53% of the marketers’ partners with the applications that follow cashback deals. 50% of the marketers go for loyalty specific apps.
 
4. Shift to Younger Demographic
– Another trend to look for brands in the year 2018 is to shift the focus on younger demographics. As with the generations, the shopping behaviours and trends changes, thus the retailers shift their focus and targets as well. Marketers who are able to understand the spending habits of this young generation are shifting their marketing strategies and investing their marketing budget towards them. The focus is getting away from the older generation to the younger generation. This year the retailers are focusing more on how these shoppers approach their buys and what they demand from their shopping experiences. Marketers are also investing in the blog related contents, as this can help them in reaching to more such shoppers.
 
5. Taking Stand For Ad Fraud – In this year, around 60% of the marketers are going to increase their media buying from the advertising investments so that they can monitor the quality of traffic they are getting because of them. In fact, approximately 4.8 out of 10 retailers have plans to reduce the programmatic spend so as to decrease the traffic of fraudulent advertisements.
 
6. Make Mobile Checkouts More Simple – As with the technology, the users or the customers are looking for some great experience of shopping that can be easily done by them through their smartphones only and this is going to be a key trend to look for in the year 2018. Most of the marketers and retailers will have to tackle the challenges that occur with the mobile web checkouts and also have to overcome all such issues to improve the experience of the customers. This is definitely going to affect the sale of a brand in a positive manner. In stores are making their presence online by making partnerships with cash back offer providing websites and app and also with card-linked offers. Around 54% of the in-store retailers are planning to try these in this year.
 
Consider these things if you are going to take digital marketing services.

Red Herring Digital is one of the top digital marketing services providers that you can choose to make your business more popular.

About Alex R. Freshman   Digital Marketing Agency

3 connections, 0 recommendations, 21 honor points.
Joined APSense since, February 11th, 2018, From Footscray, Australia.

Created on Apr 17th 2018 05:12. Viewed 276 times.

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