Brand management is a sub-field of marketing that deals with the
perception of a company or a product in its market. It involves all the
elements that can impact it. It could be a logo, a symbol, the colour palette,
the advertising, the customer service, the product delivery etc. It is the most
popular choice for a career. Every marketing manager tries to position her
company’s product offering in a desirable way in the customer’s mind. The brand
management courses in India and abroad teach the skills required for this
field.
What is a brand
management course?
This field of study teaches its students the various elements of
marketing promotion in a way that it leads to a significant awareness for a
product or service. This awareness can then lead to sales which mean financial
profitability for the company. Brand management courses in India cover all the
aspects involving this field. Currently, many business schools cover this field
of study as part of their marketing specialisation. Institutes like MICA (Mudra
Institute of Communications Ahmedabad) offer specialisation in brand management
to both regular on-campus students as well as students who access the course
through the online mode. MICA offers the Post Graduate Certificate Program in
Marketing and Brand Management through a live and interactive online
mode.
About the Post
Graduate Certificate Program in Marketing and Brand Management by MICA
The course aims at providing a 360-degree view of different aspects of
marketing and advertising to its participants. It includes aspects such as
market types, competition analysis, buyer behaviour etc. In addition,
fundamentals of advertising and marketing management such as segmentation,
targeting, positioning, differentiation, pricing strategy, marketing fundamentals
etc are also taught. It also includes sessions on integrated marketing
communications which is really popular these days.
It involves case studies and examples from the industry. The class
participants have one on one interactions with the regular faculty at MICA. It
is taught by the esteemed faculty from MICA. Upon completion, the participants
get a certificate of completion from MICA. The course is ideal for managers,
young professionals and marketing managers. Those students who are graduates or
diploma holders from a recognised university are eligible to take up the
course. It also requires a basic level of written and spoken proficiency in the
English language as it is the primary language of instruction.
A person handling this role knows that she is a crucial part of the organization and much of marketing success depends on her performance. The right type of education can add tremendous value to a professional’s career in this field.
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