Three ecommerce analytics tools that might work wonders for your businessby David Hunt Data Geek and Analytics Fanatic
There is no dearth of ecommerce tools in the market. In spite of this, there is a tendency of the people to frequently link ecommerce analytics to Google analytics. However, this is well justified. The pace with which Google has diversified its spread has made the people believe that the potential of the company to carry out ecommerce analytics is just immense.
That said, this article is aimed to break this myth. The article explains how ecommerce analytics is not the monopoly of a single company. To supplement this fact, we list some of the most pivotal tools to carry out ecommerce analytics.
Dividing the tools according to their application domains
1- The tools of customer analytics
One of the best tools to carry out customer analytics is lead feeder. It is one of the most lucid tools for businesses. When companies shop online, this tool proves handy to keep track of the same. Let us probe into this tool a little deeper. Aimed to provide an additional dimension to Google analytics data, this tool works by improving customer analytics. Moreover, it has features which enable it to work in consonance with Salesforce and Pipedrive.
2- Engineering web analytics
When we refer to engineering of web analytics, we aim to highlight the central elements of movement tracking. With this, we get an understanding of the customers who may be visiting the website frequently. Moreover, we even get acquainted with some of the primary components of customer activity. This may prove pivotal in driving traffic and accentuating interest in our website.
To put things into perspective, let us talk about Gauges which is one of the most popular web analytics tools. It provides an insider vision into the amount of traffic that passes through any website. The two most impressive features of this tool are flexibility and scalability. Hence, it allows a wide spectrum of companies dealing with ecommerce analytics to get benefited from its features.
3- Patronizing the brand on social media
Social media is deemed to be one of the best platforms for brand promotion. So, the analytics of this platform assumes pivotal significance if one is to draft an effective marketing strategy.
One of the most popular tools to carry out customer analytics in the field of social media is Keyhole. It is used to probe hashtags and track user accounts. It enables the owners of the brand to visualize the response of customers towards their marketing strategy. The best thing about keyhole is that it summarizes the overall picture of a featured brand across multiple social media platforms.
These social media platforms include many emerging yet popular ones apart from Twitter, Facebook and YouTube.
Apart from the above mentioned tools, there is a range of emerging tools like Crazy Egg and Glew.io. However, while Google analytics can be a good one to start with, the transition to other tools will follow gradually as the need arises.
Created on Jan 24th 2021 12:14. Viewed 77 times.