The Importance of Mobile App Marketing Services To Promote An Appby Seema Dobriyal Mobile App - Development, Marketing & Technology |
As indicated by a recent report by market researcher Newzoo, the number of smartphone users in 2018 crossed the 3 billion mark, which is about 39% of the total populace. By 2021, the number of users is expected to grow to 3.8 billion, indicating a colossally open door for mobile application developers. However, promoting a digital product, like a mobile application, is not as easy as it sounds. A lot of work goes into the backend that a majority of app owners and app developers are not completely aware of.
Marketing is important because no matter how beautifully you create a new product, you will not gain recognition unless you market it well, to the right target audience. And so, this article will help you gain some insight on mobile marketing services.
What is Mobile App Marketing?
Mobile app marketing can be defined as a multi-channel digital marketing strategy that is primarily aimed at reaching out to a pre-defined set of user-bases. The media are smartphones, tablets, and other mobile devices through the means of websites, emails, SMS, apps, and other social media platforms.
For the past few years, we have witnessed how mobile phones have disrupted the way users are interacting with brands and digital products. So much so, that we can now do almost every task with the help of a smartphone or PC.
Interesting Facts Related To Mobile App Industry
Let’s take a look at some of the interesting facts about how smartphones are shaping the world.
More than 75 percent of internet users now own a smartphone.
Mobile platforms, including smartphones and tablets, host approximately 55 percent of digital media time for a targeted audience in the U.S.
As per a report by Google, it is anticipated that search queries on mobile devices will surpass desktop searches by the end of 2019.
Then comes effective mobile advertising, which represents the understanding of a specific set of smartphone audiences. For instance, the content and strategies are also designed keeping the guidelines of each mobile platform.
How to Build An Effective Mobile Marketing Strategy
Every single company, enterprise, and brand constantly works towards building a marketing strategy that is unique and innovative at the same time. The primary aim of this strategy is to hit the core of the respective industry and get maximum reach to its target user base. The two key points are personalization and customization of the marketing strategy. So let’s take a look at what you need to do in order to market your product successfully.
1. Creating a Persona for Mobile Buyers
Make it a priority to understand your target audience. This is the part where the personas of mobile buyers come into action.
Buyer personas are basically the representations of different types of targeted customers. Now, you have to create a profile that describes each type of audience. This will consist of adding various details like the job description, different sources of valid information, primary goals, initial challenges, content preference, etc.
This step is crucial because, with the help of buyer personas, you can easily figure out the voice and flow of your strategy. In order to start with the strategy you also need to do your research on mobile usage. For example:
About 70 percent of all emails are first opened on a smartphone.
Approximately 50 percent of users start their mobile internet sessions on a search engine like Google.
More than half of B2B buyers frequently use mobile devices to access their vendors’ details.
About 90 percent of adults primarily use their mobile devices on a daily basis to access information about something.
With that being said, now it’s time to get a better understanding of your specific target user base which can be done by monitoring your Google Analytics and keeping a track of your total traffic numbers. For example, a great way to do so is to conduct surveys.
2. Finalize Your Marketing Goals
In the case of finalizing your goals, you first need to be aware of what exactly do you want as the end product. For this identification, you can start by finding answers to questions like:
What are we currently doing for mobile?
What are your main objectives for including mobile marketing in your overall strategy?
Who are your key audiences for mobile marketing?
Answering these questions will provide leverage to your plan and strategy. In the end, it all comes back to user personas and mobile usage patterns.
Today, there are a number of application marketing services that offer a new and innovative option of getting your mobile app reviewed. This descriptive option can help app owners improve their user retention rate while increasing their user engagement simultaneously.
Created on Jun 10th 2019 08:23. Viewed 407 times.