Techniques to be avoided by a search engine optimization companyby vishal tripathi Digital Markiting Expart
Since the SEO came into the digital world, it has changed a lot. The techniques have been modified and older ones have been discarded. While some of the conventional techniques still work and are among the most important ones but a lot of tactics are dead.
Keeping this in mind, the search engine optimization company must adapt to the new standards and discard the previous one so that the site does not get blacklisted. The new guidelines help in providing better and faster results as compared to the older and zombie techniques used by the amateurs.
The techniques are not only inactive but also can cause serious harm to the reputation of the domain as well as the brand. Here is a list of the techniques that must be avoided,
1.Writing of Robots – Many of us think that writing for the crawlers will get us ranked. But, we are day-dreaming if we think that way because the search algorithms are all about the users. Therefore, one must write for the users and not just stuff the content with every possible keyword to get ranked.
2.Article spinning – It refers to picking up a source and putting its content in the machine so that a new article with different phrases can be seen and uploaded. No matter if the SEO service providers find it efficient because Google certainly finds it clumsy.
3.Anchor text – Yes, it is a good practice to link your blog with other web pages and articles. But, contemplating it with keywords and linking interlinking is surely not a good idea. This gives the impression that you are trying too hard and in the end, you do not get the desired results.
4.Using all keywords variations – What was considered the best a few years back is no more considered even alive. Using various versions of same keywords on various pages does not help you get indexed because almost every page has the same content and thus, the bots do not consider them separate.
5.SiteMap frequency – in order to increase the frequency of the crawler, one must adapt to the best practices of SiteMap and not indulge in the black hat because the new webmaster algorithms know when you are trying to fool them.
6.Adversity in content – SEO services companies must understand that writing poor quality content or scrapping it from various websites is a big NO. the Google algorithms would not spare the crime and one can face huge wrath due to this.
7.Matched domains – When you search or look for a domain, make sure that you get exact or close to match. This helps Google to rank you better as per the relevancy of the products and services that you offer. The unmatched domain makes it difficult for the users to find you as well as it is difficult for the bots to index you.
8.Keyword search techniques – Many of the SEO service companies do not understand the difference between the paid and organic set of keywords. They extract the data based on competition and use it for the organic campaign. For some keywords, it may work out but for many, it won’t. Thus, resulting in the low output of the campaign.
9.Link buying – Link building is important for SEO as it creates a web network following which the bots can reach your web pages. Therefore, it is essential to create quality backlinks. But the service providers end up buying the links that get broken up with time. Thus, a terrible idea to buy links.
10.Article marketing – A few years back, it would have worked like a charm. But with the algorithm updates, it has become implacable to use scrapped content. However, the technique will still work out if you write quality content that exposes your authority and expertise.
11.Abusing keywords – The best SEO services providers know that it involves keyword stuffing, irrelevant and confusing use of keywords, and keywords density. A proper strategic plan of targeted keywords must be made and a then a reasonable amount of keywords must be added so that the content makes sense to the readers.
12.Targeting exact matches – It would have been a few years back but now the practice will not get you much traffic. Therefore, targeting comprehensive keywords that match the relevancy of the search should be on the target list.
The above tactics are dead and must not be followed by an SEO service company. Follow the right practices and get better results.
Created on Dec 17th 2018 07:20. Viewed 477 times.