Pop-Up Stores Preferred Over Brick and Mortar

by Cathy Johnson Find The Best Space For Your Brand

Even though the pop-up stores might be a fairly new concept, however, they are certainly not flash-in-the-pan one! Sometimes, these stores are referred to as “Nomadic Retails”; pop-up stores are considered as the new wave of advertisement that serves as a perfect avenue for the retail brands

Today, many digital brands are also leveraging the pop-up road shows all around the country to make people familiar with their brand. Even the giants are also joining the list, for instance, Nike.

Undeniably, there exist a dozen reasons, which lead to hosting up a pop-up store.

To launch a new product,

To host any special occasion or a sale,

To re-brand,

Top feature new line of products or expose some products,

To test a new market or potential location,

Want to know the customer reviews on the products.

They create a sense of excitement as well as urgency in a way that setting-up a permanent store cannot compete with, as:

Pop-Up stores cost 80% less than launching a full-fledged store,
An average time to rent space is less than setting-up an entire retail store,
An average sale per square foot for top pop-up stores is three times more than a retail store.

One of the best ways to bridge the gap between any brand’s online presence and committing to a permanent brick and mortar store is to pop-up. Be it an event to attain a gathering for publicity or a store in order to directly engage the customers- pop-up stores appear as a perfect solution. Also, opening a pop-up store in Lausanne is very easy and economical; pop-up stores are gaining much popularity as they have emerged as an economical as well as a hassle-free method for engaging customers and increase the brand awareness.