PeaconTech - Search Engine Optimization company in Pakistan.

Search Engine Optimization (SEO) is a process in which you enhance positions in organic (non-paid) search results in search engines. The higher the website is, the more people see it and the more you get results.

If you want your website to rank well in 2019 PeaconTech is providing you here are some elements of SEO.

Basic terms

●       On-page vs. off-page Optimization

●       White hat vs. black hat vs. grey hat SEO

On-Page Optimizations 

Doing On-page (on-site) SEO means optimizing your website to affect the organic search results. It’s everything you can do on the website – from content optimization through technical facets:

■       Meta tags

■       Headings

■       URL structure

■       Content

■       Image Optimization

■       Structured data

■       Website size and speed

 

Off-page (off-site)

Search Engine Optimizations covers all activities you can do to enhance the website SEO authority through getting back links from other websites. There are many ways to get them:

■       Email outreach

■       Guest blogging

■       Submissions

■       Social media efforts

■       Cooperation with influences

 

Keywords.

Keyword research is the first step to a successful search Eninge Optimizations (SEO) strategy. Those successful with SEO understand what people are searching for when locate their business in a search engine. These are the keywords they use to drive targeted traffic to their products. Go with long-tail keywords which will be easy for you to rank.

Meta tags.

Meta tags still play a vital role in SEO. If you type any keyword into a search engine, you’ll see how that keyword is reflected in the title for that page.

Content.

It's true, content is king. Search engines have stated that creating quality content is the best way to not only rank for keywords, but also create positive experience for users. SEO helps your website to be included among positioned links.

Types of back links

Generally speaking, there are two types of back links:

■       Do-follow back links pass the authority of the linking page to the linked page. This command is also often called the “link juice”.

■       No-follow back links don’t score any points to the linked website. They don’t pass the authority because of the rel=”nofollow” HTML tag that tells crawlers not to count it.

Back links.

If content is king, then back links are queen. Remember, it's not about which site has the most links, but who has the most quality links indicate to their website.

1.      Title, URL, & description to draw high CTR in the rankings

2.     Snippet/schema markup to stand out in SERPs

Link exchange

If you've ever received a "you link to me and I'll link to you" email from someone you have no connecting with, you've been targeted for a link exchange. Google's quality guidelines caution against "excessive" link exchange and similar partner programs direct completely for the sake of cross-linking, so there is some indication that this type of exchange on a smaller scale might not trigger any link spam alarms.

Social Media Marketing.

The algorithms have truly changed since social media first emerged.