Let's get social...or maybe not !
Well, a mobile ads platform conducted a survey to check the sentiments of the users for the purpose of evaluating how users respond to ads in 2017.
The variables taken into consideration were:
+Thier sentiment in the present time
+The frequency of gameplaying on mobile devices
+ # of games they had installed on their devices
+The ad formats they find most acceptable
The fact that they found out which was the most amazing in my opinion is:
Consumers had the most negative sentiments when using social apps.
** It turns out that when using the social apps you are 3.2 times more likely to be in a negative mood than the average.
** Social app users were also 2 times more likely to be in a negative mood than consumers using a news app.
Isn't that something?
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