Is Your Shop Front Sign Good Enough

by Reg Burns Plastic Fabricator

If you own a retail shop in Melbourne, it can be easy for you to ignore its signage due to the simple fact that you get to see it everyday and have become used to its appearance. However, passers by and your clients may not feel the same about your shop front signage. While some may like it, others might not. But one thing is for sure - majority of people judge your shop by looking at the sign.

The facade of your shop is obviously the first thing that people notice when they walk by. Therefore, it is very important for your sign to make a positive and lasting impression on their minds. It must conspicuously portray the services or products you deal with, in addition to your specific brand values, within just a few milliseconds. It should also have your brand images and colours strategically harmonised, for ensuring brand consistency via different aspects of your trade.

When designing and creating a shop front sign, it is very important to have a specific colour scheme for it, since it interacts the most with potential customers. A fixed colour scheme allows them to construct clear ideas about your brand or associate your business with particular images and tones.

Whether you are going for 3D lettered Perspex shop front signage or a simple vinyl banner, it has to be free from clutter. This is because too many words or letters can mar the purpose of the sign and annoy intrigued onlookers. Someone driving past your shop obviously won’t stop just to stare at your sign. As such, he or she would be interested in taking a look only if the sign asserts the purpose of your business in a simple and organised way.

Another thing that you need to bear in mind is that shop front signs require proper maintenance. Very few people like looking at dirty signs and even lesser want to enter a shop that has one. Thus, you will have to ensure proper maintenance for grabbing the attention of passers by and increasing the number of your visitors.

If you present sign does not conform to these principles, then it is time for you to get a brand new replacement designed by a reputed & experienced service provider. Doing so would not only hike up your potential customers, but also improve your brand recognition and give a boost to your sales.