Is Superdry Still a Trendy Brand of Hoodies?

We all know the world of fashion: it is a fickle master; always changing demands, asking us to wear this, that and the other, with no real direction. Unsurprisingly, then, fashions tend to move fast. What was cool yesterday may be embarrassing today. As a brand, Superdry has been on the market a relatively long time - it has been popular for at least five years. So, have men's Superdry hoodies run their course? We think not, but let us explain to you why.

Superdry are unique
Everyone wears hoodies nowadays. Sure, there are a few rebels, but the majority of people - especially the young - love the easy, relaxed feeling that comes from wearing a hoody. Superdry has a Japanese style, but the brand is English. They chose the Japanese style so that they could bring a little spice to the hoody world, bring something different to an otherwise saturated, and boring market. Superdry regularly updates their designs and styles, so that although the hoodies remain popular, they are actually created anew each season. The hoodies that were available in 2012, will not be available in 2013 - this year, there will be added twists and turns.

This strategy allows the brand to evolve and change in line with people's tastes, and in a way, that keeps the brand young, innovative and funky. Superdry moves with the times, always changing, always transforming, and always attracting; this keeps them one-step ahead of the competition, but at the same time ensures they keep one foot in the market. It is a winning formula, and this is reflected in their sales figures, which continue to grow year on year. If their hoodies ever go out of fashion, they will simply innovate, and bring them back to the market.

Hoodies: The democratic jumper
One of the reasons that Superdry will remain popular for the foreseeable future is that the hoody is unlikely to go out of fashion, and the hoody is Superdry's forte.

There are several reasons why the hoody is unlikely to go out of fashion and these are as follows:

1. They suit every season. They are great in winter, and in summer: great when skiing, or for on the beach.
2. They suit most people, men, women and children.
3. They suit a range of fashions. They are great for a casual look, but they are equally good at creating semi-formal outfits (e.g. a hoody underneath a blazer).
4. They offer unprecedented comfort and security.

All of these points serve to create pride of place for the hoody in the nation's wardrobe. They are great for everyone, everywhere, regardless of the weather. In other words, they are democratic: they exclude nobody. This means that they are very unlikely to disappear from the fashion world, and as long as they are here, Superdry will have a market.

Superdry is varied and versatile
The Superdry collection brings to the market a huge array of styles of hoody, in all manner of shapes, sizes, colours and materials. This means that people are better able to shop to their tastes. We all love a hoody, but we do not necessarily love the same styles of hoody. However, the massive choice available from Superdry means that we can all find a style we like. This will always keep Superdry trendy and cool.

In summary, Mens Superdry hoodies are trendy, and will remain so for a long time yet. This is because the brand innovates and creates, always thinking of the customer and their needs. If you want to check out a fantastic collection of hoodies, then come and visit us at Triple S Clothing.

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Created on Dec 31st 1969 18:00. Viewed 0 times.

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