Importance and Necessity of Mobile Apps for Today’s Businesses
by Gowtham Kumar Digital MarketerFrom being a reliable means of communication to an effective marketing tool, mobile phones have come a long way. The amount of time individuals spend on their smartphones has elevated the demand for digital methods of marketing. One such method includes the development of apps for businesses. In order to reach the targeted audience and build rapport with them, brands — small or large — have turned to the internet and apps for gaining exposure. In the coming years, almost all kinds of purchases and transactions are expected to be made online. With secure gateways, it is safe to assume that people feel comfortable buying things online. Considering this scenario, businesses owners are betting on digital methods of publicity.
Mobile
apps allow customers to have a clear and detailed look at the products or
services being offered. By maintaining such transparency and network with
customers, businesses can build a loyal customer base for themselves. In case
of issues, the customer can easily contact the seller through the app and
sellers can attend to their queries promptly. The major contribution of mobile
apps in today’s businesses is that it builds a firm bridge between the service
provider and his/her audience. Right from entertainment, games, news,
utilities, and productivity to food ordering, there are all kinds of apps
available in the app store for users. We often hear people talking about apps
available in the play store; may it be for an important task like transferring
money or a simple task like keeping track of your footsteps and calories each
day.
Visibility
One of the major driving factors in gaining sales is
the visibility of the business. There are several ways to increase the
visibility of a business; traditional marketing methods via newspapers, posters,
and TV bring good results but considering the changing world, they no longer
serve to full potential. A large part of the audience is a regular user of
social media and own smartphones. In order to connect with them closely,
businesses are choosing the digital way of marketing over the conventional way.
In today’s world, ease of access makes all the
difference for the growth of a business. Having access to the required
information right at one’s fingertips is a great thing. With the app installed
on their phone, people are more likely to log on to it and feel more inclined
towards buying things. This serves your purpose of exposing the product to your
audience and increases the chances of them turning into buyers.
Like every social media platform that attracts the
audience by sending notifications and updates, a business app can do the same
for you. By sending in regular notifications about deals, discounts and latest
updates of your business, you can drive a lot of attention to the products.
People tend to open an app on receiving catchy notifications about the new
products, discounts and other deals about a brand. This persuades your audience
into believing they need to take a look at the upcoming or ongoing offers. More
the people check out your products on the app, higher the chances of them
buying your product. Notifications could be of many types, like, on occasions
like festivals or holiday season, brands can offer discounts on some sections
and notify their users about it.
Starting a business by making a good investment is one
thing and actually building a solid foundation for the brand is another. For
laying a concrete base and building a strong network of customers, publicity
and connectivity are crucial. Having an app that helps customers stay abreast
with your business updates will not only make your business grow but also build
your brand image.
Closer the audience feels to a brand, the more it
trusts the seller. Having a mobile application released can bring your targeted
audience closer to you. Through constant interaction and one-on-one
conversations in case of queries, you can connect with the audience better.
There are several built-in features in an app that allow users to reach out to
you instantly. The 24x7 customer support via chat or call can be activated to
help the audience. In case of lack of manpower, one can opt for the new chatbot
feature for attending customer queries at any time. If you are away or unable
to attend the user at a time, the chatbot can collect user information, contact
details, and query for you to attend later. It not only keeps the customer
engaged but also allows you time to provide high-quality information to the
customer. Interaction is the key to building trust and apps play a major role
in doing so. It is true that chatbots can’t beat the human method of
interaction, but, for emergencies and timely queries, they are a great fit.
Although developing an app for the business, releasing
it and updating it regularly can be an arduous and demanding job, it is highly
beneficial in the long run. It is more like a one-time investment that reaps
benefits with growing time. Compared to other means of marketing which require
constant efforts and publicity tricks, apps are highly feasible. Once
downloaded, the customer can stay updated with the brand from time to time. It
is a highly economical way of attracting the audience and converting them into
potential clients. The efforts need to be put but it is a continuous chain line
process where one doesn’t need to keep beginning
Conclusion:
In the coming years, mobile applications are predicted
to be an integral part of many businesses. Having one-touch access to a service
is appreciated by everyone. May it be food, furniture or even electronic goods,
people reach out to the internet and prefer online ordering. Keeping their
comfort in mind, having a mobile app released for your business can allow you
to receive more orders and boost the sales. Having a well-developed, responsive
app can go a long way in terms of marketing. Thusly, mobile apps can act to
bridge the gap between businesses and their targeted audience in an efficient
and economical way.
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Created on Sep 14th 2018 02:43. Viewed 830 times.