How To Write For SEO Optimization

by Patrick Veszpremi Manager of Gossip Web Design

SEO. We all have heard of it. It’s all about optimizing your website and its content for the search engines. Putting keywords and piling them into your site. But do we really need to put that much focus on SEO?

The answer is YES and NO. Yes, because you will not rank high on Search Engines if your content is not optimized enough and a big No because we should remember that we are not writing for Google, we are producing content for the people.

Here are some tips on how you can write for the people and for the sake of SEO:

1. Solve a problem

We are creating content not just for the sake of populating your site with pointless articles. Our main goal should be solving other people’s problem in life or in their businesses (depending on your niche).

For example, when you’re in the web-designing niche, you should not just post-free graphic designs everyday but make sure to post helpful tutorials on how your readers can improve their website’s design.

2. Don’t spam keywords

Spamming your site with keywords will not help you rank higher, it will just tell Google that you site should be terminated without notice. It’s a big mistake to stuff keywords in a post that it ends up looking like a paragraph talking nonsense.

Make sure that your content keeps up its quality. You can place keywords here and there but don’t overdo it.

3. The same with tags too

It’s the same principles with tags. You should not insert 50 tags on a 300-word article published on your site. It’s not visually appealing and at the same time it will not really help you be in the first page of Google Search.

A recommended tag count for an article is 3-5 tags only. Google is a witty machine; it knows when you’re a quality content creator or just a trashy one.

4. Don’t forget the users’ satisfaction

It all falls to the readers. We create articles, products, and services for the sake of the people on the other side of the screen. They are the reason our site it still up and running.

We should always dedicate our content to the people who supports our vision. Write like you’re talking to a friend and not just to a Search Engine.

5. Aim for high quality

Write with a purpose and a grammar checker. You should not publish because it’s in the schedule. Take your time on writing articles so that the finished content will be at its highest quality.

Proofread or have one that will do it for you. People don’t want to read grammatically incorrect articles; they will judge and scrutinize you for that.

There are a lot of ways on how you can write for SEO and at the same time write for the end users (customers, readers, clients, etc.). Make sure that you bear in mind that the people we serve with the content we create should be our top priority.

If you can’t do it by yourself, you can hire professionals on how they can turn your website into a user-friendly and search engine optimized website.

Gossip Web Design is a web design and best SEO company in Australia that helps business owners and entrepreneurs build their dream website. They have the cheapest web design in Melbourne and in Sydney so you shouldn’t worry about unachievable rates by other web design companies.

Feel free to contact Gossip Web Design Melbourne for your free web design consultation today!