In simple terms, a mascot logo is a representative figure or symbol which becomes the communication tool for any business organization. Moreover, the mascot emphasis their values, communicate effectively and helps companies in standing out from the crowd. In general, graphic design is a visual representation of everything your brand stands for. This includes the products you are selling, the services you are providing, and your company's message as well.

Do you need to trademark your mascot logo design?

In order to start a business, one invests a lot of money and capital; there shouldn't be any brainer to protect your brand's logo. In business, you don't necessarily need to trademark your logo; by doing it, it gives your brand an added protection. In the United States, your custom Mascot logo design is theoretically protected by "common law" as soon as you start using it on our online and offline marketing material. However, this doesn't stop competitors from copying your design or business' name.

What happens when you don't trademark your logo design?

Imagine this scenario: you're an owner of small business, and you have this amazing custom logo, business name, and slogan. You have invested a good amount of money in the market and in your business as well. As your brand manages to create enough buzz in your locale, your competitors notice your efforts. Suddenly, after a year or two, you are blindsided by a lawsuit.

This lawsuit states that your company's graphic design closely resemble your competitor's logo. The competitor is claiming that your Mascot logo design is similar to theirs which is affecting their brand's creditability and profitability as well. You are forced to pay a hefty amount of fine and go back to the drawing board to recreate your brand. This has now affected your business' reputation because of the lawsuit has outlined the story in the market.

What does a trademark protect?

The trademark protects words, phrases, symbols, designs, etc. The primary purpose of a trademark is to distinguish your brand's identity in the market. In such circumstances, your logo design is the only thing that sets your company different from your competitors.

Here are some of the elements that the trademark prevents:

1. Logo design

2. Company tagline

3. Business names

4. Company Slogan

How to trademark your business' logo design?

Follow these steps and excel the art of trademarking your logo design:

1. Design a unique logo:

In order to trademark your first need to craft one. Instead of using the logo maker tools, we recommend you to hire a professional logo design company for the same. They have years of experience in crafting an artistic Mascot logo design for their clients. Moreover, they have in-depth knowledge about the fonts, colors, and other elements in the graphic design service.

2. Conduct a trademark search:

Once your logo is well-designed and has settled on a name for your business, it's time to assure that your ideas don't exist. Before you file for the trademark, it is necessary to check if it is available for registration. Before starting this process, ask yourself a question: does my logo looks similar to anyone else'?

3. Apply for the trademark:

Once you are done with making changes in your logo design, you need to start the application process. Applying for the trademark, it costs not more than $199. The application is a time-consuming process if you have all your business information organized; it makes the process easy and faster. Below are some of the information you need to fill in the trademark application:

1. Contact information

2. Selecting your trademark

3. Class of goods and services

4. Description of products and services

5. Trademark use status

6. Owner/applicant's information

This was all about how you can trademark your logo design without contacting any agents. If you are planning to get a custom mascot logo design, ProDesigns is the ultimate destination. They have a team of creative graphic designers who are expert in transforming all their client's requirements into reality.