How to Set-up Facebook Lead Generation Campaign
by Charlie Harry digital marketing companyYou are already running a campaign traffic or two on Facebook, so you know which viewers click to visit your website, but you do not get as many conversions as you want. Or, maybe you are new Digital Marketing Company Stafford to Facebook ads, but you have a good idea of who you want to target. Perfect - either way you are ready to build up lead generation campaigns!
Facebook lead gen campaign is designed for companies that
seek to "drive more sales leads, from people who are interested in a brand
or business". In short, they are Facebook ads that include data capture
form.
Read Also:- Google added a few new features in Google Ads
People do not want to leave the platform (and Facebook do
not want them either!)
People do not like waiting for a website to load - generally
if a site takes more than 3 seconds to load people tend to 'bounce' and will
not survive. With original lead gen form, users do not leave the platform, so
slow website loading times or risk a high bounce rate (and ultimately no
conversion) should not be a factor
Lazy people (and that includes us, too!). We want fast
results - less clicks the better. Facebook pre-populates the form with the data
on your Facebook profile (name, email, number, postal code). This saves users
type in their details, which produces more than a settlement in this format on
your website.
Pre-filled-facebook-lead-shape
If the current landing page on your website does not generate a lot of leads, the original shape means you can get Digital Marketing Company in Stafford leads through Facebook without driving traffic to your site. (We recommend getting compelling landing pages that are designed optimized for the conversion of long-term and for other channels or campaigns.
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Created on Nov 4th 2020 01:07. Viewed 303 times.