How to promote a webinar?

by Go AllEvents Make your events sold-out

Many things go into building a perfect webinar; creating content, Inviting your guests, selecting a platform to conduct, choosing a platform to sell tickets, webinar promotion, and whatnot. But all your efforts would go in vain if the audience doesn’t turn up for your webinar.

In fact, the success of any webinar would be determined by the number of attendees turning up for the event. And the number of attendees turning up for the event is directly proportional to two things:

The guests/speakers for your webinar,

The efforts put into marketing your webinar.

Thus, the promotion of webinar will be one of the most crucial aspects. It needs to be exceptionally impactful.

We have curated a list of 17 ideas to promote your webinar to get the maximum audience.

So let’s get started –

How to promote a Webinar?

Promoting a webinar is different from promoting a normal event. You need to provide a great incentive to your audience to invite them to your webinar.

The planning process for your upcoming webinar starts weeks in advance before the actual webinar. But before dwelling on how to promote a webinar, your sales and marketing team must be clear with the 4 Ws of your webinar –

Who is the audience for your webinar?

Why would they want to attend your webinar?

Where would you find them?

And when will you target them?

The answers to the above questions will provide you with a clear idea of how to market webinars.

The marketing strategy for your webinar should be unique in its own way.

The most important aspect that the team may miss out on is showcasing the need for the webinar. Webinar organizers tend to market the theme and the speakers and miss out on what is in it for the audience.

For any webinar promotion to be successful, event organizers must showcase the problem that the potential audience must be facing and how this webinar would guide them towards solving the problem.

Along with the message, two additional aspects need to be taken care of –

The Title of the webinar

The title of the webinar would be the attention-grabbing point for the audience. The title must be framed so that it is relevant to the topic under discussion for the webinar and catchy enough to stay in the audience’s mind space. An attractive title would make retargeting easy.

For example –

Don’t use ‘Webinar on Digital Marketing.’ Instead, use ‘What’s this buzz around Digital Marketing? What’s in it for me?’

Don’t use ‘A talk on Data Analytics’. Instead, use ‘How Data is changing the world and you?’

Don’t use ‘Webinar on how to create good content.’ Instead, use ‘Change your content and see how your business Changes.’

Don’t use ‘International Business webinar.’ Instead, use ‘Let’s get your business an International ticket.’

The posters and creatives

The poster or the creatives would accompany any promotion activity. It needs to be innovative enough so that the audience does not leave it, judging based on design. The creatives also must have CTA for registering for your webinar.

Creative Ways To Promote A Webinar

1. Listing your webinar on an event discovery platform

The very first step for promoting your webinar should be to list it on an event discovery platform. Event Discovery platforms are a great way for organizers to start promoting their webinars. This is a place where you can find people who are genuinely interested in attending a webinar. People turn up to such platforms to search for a webinar and find the best suitable based on their interests.

2. Optimizing your landing page perfect for webinar promotions

All your promotion activities will lead your audience to your webinar landing page. You should not let the audience leave after visiting your registration page.

Your webinar landing page is the last step towards converting a potential attendee to book tickets for your webinar. It needs to be attractive enough in a way that once someone visits your page, they should not leave without registering for the webinar.

These are a few SEO for event organizers tips that they must include on their webinar landing page –

Title and Poster

Description About the event

Who is it for

Date and time with time zone

Registration link

Testimonials (If any)

FAQs

And contact information

3. Incentivizing audience for promotion

Who does not like additional incentives?

Giving additional incentives to your audience for attending the webinar can prove to be one of the best ways to promote your webinar. These incentives can add value to their experience, and owing to that experience; people might want to attend your webinar. These incentives can impact people so that they are motivated to share the webinar in their network, giving us more registrants.

These incentives can be –

Opportunity to interact with guest

Free access to a paid course

Free Ebooks

Exclusive offers

Opportunity to collaborate

e-Certificate