How to Make Your Web Design Transform From Average to Exceptional?

by Panacea Web Technologies Web Design and development, Internet marketing

In the extremely crowded World Wide Web, it is important that your website is able to stand out from the crowd. However, to create an exceptional web design you have to think beyond just aesthetics! You have to be able to create an experience that engages the user, tells a story, and prompts the user to take some action. While there is no magic formula for exceptional designing, as designing is more art than science, yet certain basic principles will definitely help take your website from ordinary to remarkable. Here are some of these:

1. Keep it Simple:

The best websites aren’t necessarily those that take your breath away in the first look. Sometimes the best ones are those that make your experience so seamless and effortless and help you quickly do what you came here to do, that you don’t even realize how well designed the website it. In order to create a great experience, keep your site structure simple and intuitive. Use easily legible typefaces and instantly comprehensible graphics. Stay clear of gimmicks and unnecessary design elements. Keep your website functional. The more relatable the design is, the more it is likely that the user will enjoy browsing through it.

2. Create a Seamless Flow of Information:

Visual hierarchy is one of the most important aspects of a compelling web design. In order to achieve this, you must ensure that the user is fed the information in descending order of vitality. While your goal is and will always be to lead the user to the call for action, but it must be accomplished in a manner that is subtle, and more importantly thoroughly enjoyable. This can easily be taken care of by slight adjustments in the size or position of various elements, If need be, you can also try playing with the colour palate to ensure that the user is naturally attracted to the tab, text or graphic that matters the most.

3. Ensure High Usability Quotient:

You want your website to be as usable as possible. You want your visitors to have a positive experience while being on your site and be able to meet their objectives of coming there in the first place. To make this happen, you may want minimal visual clutter, well-written content, and keep the flow logical. Observing users interact with your website on real time bases can be an incredibly useful way to determine what will help drive a good user experience. If your site does not offer a good user experience, the time spent by a user on your website may reduce dramatically, which among other issues may cause lower search rankings. Lack of usability will frustrate your users and ensure that they don’t visit again!

4. Offer Ease of Navigation:

While creating a great web design, you must remember that most internet users today are accustomed to a basic design in terms of navigation. For instance, no matter where they are on the site, if they click on the logo of the brand name or company, it takes them to the home page. While it may be tempting to try something out of the box, but it is advisable to stick to the convention, at least in terms of the navigation. Try not to confuse your audience, rather enable them to navigate easily and quickly. Make sure your navigation is as intuitive as it can be, and is designed in a manner that can be backtracked with ease. Make use of simple elements, such as a search box on the top right corner of the box. Such elements will largely help your users to navigate more efficiently.

5. Optimise Your Design For Various Devices:

Given the increasing dependence on smart phones and handheld devices, it is crucial that your web design is optimised for all of them. In a bid to achieve this, you might want to invest in a highly responsive design, which will definitely pay you in the long run. Alternatively, you might need to tweak the designs in accordance with different platforms. Users need your design to work seamlessly whenever and however they access your site. While it may seem to be a cost intensive step at first, remember, it is not only your targeted users that you are pleasing, but you are also helping with better SERP rankings.

It can’t be emphasized enough how important it is that your web design stands out and leaves a lasting impression on the audience’s mind. Are you ready to transform your web design from average to exceptional? Talk to us for a free web design audit!