How to make your Magento website more search engine friendlyby Vachel Ladd Digital Marketing Manager Search engines hold the key to make your online store’s presence felt among visitors. Between 2016 to 2017 the direct product searches through Google and other search engines rose from 28% to 36%.
Any Independent retailers would be eager to see their websites feature on the first Google SERP, but it requires additional work and SEO tactics. For Magento store owners looking to make their website shift to a better position in search results, here is some useful advice:
Webpage auditing and optimization
In the SEO process for a Magento store, the first step is to assess the different web pages, landing pages, and product listings. We will divide the auditing into two parts based on a technicality and user experience.
From a technical point of view, one needs to identify the problematic aspects of the website. The fundamental development pre-requisite for any Magento e-Store is to be mobile responsive. Any extensions or add-ons that cause the website to lag or load slowly have to be isolated and dealt with. The process tends to get a little advanced along the way as in some scenarios, crucial functionalities of a web-store turn out to be the troublemaker in the first place. That is why auditing is necessary to understand to what extent any developmental changes are needed. One of the common problems with some of the eCommerce websites is the slow loading time, which has to be rectified as soon as possible because Google’s proposed algorithm updates paint a grim picture for such websites.
Custom Magento web development can help one to tweak their existing functionalities in a way that improves their loading time.
Coming to the UX point of view, fixing any design issues is a must, it involves choosing the right color combination for the website theme, making typographical enhancements to make content appear more clear and aesthetically appealing. Also the proper placement of content and CTA’s on a webpage is to be done, especially if it is a landing page. As far as the product listing pages are concerned, concise product copy and quality product images must be used. One of the decisive UX changes any Magento store needs is speeding up the check out process. It can make a huge difference both in terms of search engine and user-friendliness.
A note on keyword usage
The use of keywords is still quite relevant, and different pages of a Magento website should be infused with the corresponding targeted keywords, but one of the common areas of capacity where store owners miss the trick is the extent of keyword usage. Often one comes across such web stores whose content is barely coherent due to flooding the entire pages with keywords, especially in product descriptions and landing pages. It is a self-destructive practice to avoid at all cost if one is to improve their website’s chances for a good search engine rank.
On the contrary, coherence should be prioritized because it is important to make a visitor understand the nature of their products instead of bothering them with the same repetitive phrase over and over again.
Selling services and retail items through an eCommerce store goes way beyond development, in order to get the desired amount of traffic for a custom brick and mortar website, reliance on search engines is unavoidable.
For any queries and inputs with regards to Magento eCommerce development services and customization, send us an email at firstname.lastname@example.org
Created on May 25th 2018 01:10. Viewed 751 times.