How To Do An SEO Competitor Analysis - SEO Factor

by Ramiiz Raza Digital Marketing Manager

SEO competitor analysis serves as a strong research strategy to help you rank higher, increase traffic and gain more conversions. The magic comes from uncovering SEO possibilities you may not have seen otherwise. Competitor research helps to answer questions effectively, such as:

Who are my actual SEO competitors?

What keywords should I target?

What topics should I cover?

Where can I find links?

What do I need to beat the competition?

There are many ways to do a competitive SEO analysis but the basic principle works like this: evaluate what works for your competition (keywords, content, connections, etc.) and use this knowledge to enhance your own SEO efforts.

What exactly is SEO competitive analysis?

Competitive SEO analysis involves researching the links, keywords, content, and more of your SEO rivals to reverse engineer the most powerful elements of these strategies into your own SEO strategy.

Consider a real world example: Assume you're running a grocery store — one of three competing city stores. You're satisfied with your customers, but you know they're always visiting other stores because they can't buy everything in one location. So, you're on a road trip to collect strategic intelligence. You visit the other shops in order to understand the popular items they are selling. Through selling these items yourself — or even superior ones — you help your customers make less trips and, in turn, you gain more profits.

There are many ways to do a competitor analysis for SEO. Consider this your starter guide. You can use many tools for SEO Audit which is free:-

SEMrush

Ahref

Ubersuggest

Thehoth

SEOptimer

Woorank

Sitecheker

Here in with the help of these tools you just need to analyse the issues ongoing on the web then you can report it to the client.