How To Build Your Online Brand Imageby Yash Singh Digital Marketing Expert
Building your online brand
Marketing plays a vital role in any business to flourish and grow. One of the key roles of marketing is to create and establish a strong brand image of a company or organization. Big organizations spend millions of dollars just to create a positive brand for themselves Branding has always been a most challenging task for any organization to create and maintain, as it requires constant exposure with minimal selling.
Over the decade's lot of tools emerge in order to support branding activities like magazines, T.V advertisements, roadside hoardings, radio spoofs, pamphlets and many more.
But over the past few years with the emergence of the internet and social media has really changed the face of branding drastically. It has allowed small businesses to compete with big companies on an international platform. Now even small or startups can build a brand for themselves right from the start with a minimal budget. It has allowed companies to geo-target their customers and create different brand values for different customers depending upon their location, taste, needs, etc.
But what really takes to build a strong brand image on an online platform. Here are the few points which every organization should keep in mind before planning their strategy to create an online brand image:
- Be authentic- it is very important for any organization to be clear about their motives, values, and kind of messages they are going to deliver, don’t try to act as a perfectionist every time. Let the people know about your shortcomings also, and keep them updated about improvements taking place within your organization. Don’t be professional with your audience, they are not your colleagues interact with them on a personal level, they really embrace it. It really helps to create a strong bond between you and the public in the long run.
- Be precise- don’t bog your audience with long messages and try to tell them everything about your organization on one go. No matter what platform you are using (Facebook, Twitter, email, Pinterest) use small messages just concentrating one piece of information or value at a time. Try to make your messages funny and interesting. (Use simple language, don’t try being a grammar wizard, it’s a real put-off).
- Be innovative- let your creative juices flow freely. Try to convey a simple message with a different point of view. Use graphics, logos, pictures, videos, animations to convey particular information or value (remember a picture is worth a thousand words). Keep this one thing in mind “you don’t have thousands of things to say, but you have a thousand ways to say a thing”.
- Be consistent- it is very important on an online platform to remain available. Plan the frequency of your messages beforehand and stick to it. (It can be daily, bi-weekly, weekly, monthly really depends on the nature of the business). Always revert back to the comments and queries put by your audience and embrace it too.
Keeping these core ideas in mind any organization can build strong brand value and make it stronger over time.
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Created on Apr 3rd 2020 00:50. Viewed 222 times.