How to build a PPC offering?

All clients have been demanding for leads and sales. It is time you launch a Pay Per Click Offering at your agency. There are numerous ways when it comes to managing, launching and designing a PPC offering.

You can adjust your PPC offering to your client's needs and wants. But as continue to do this, there are a lot of questions that pop in your mind.

• Should we outsource search engine marketing and paid media specialists?

• What kind of agency-specific tools should be used?

PPC services that an agency should offer:

A lot of digital agencies take full responsibility of day-to-day online advertising campaigns. These agencies have a team solely for PPC, as full-time management requires dedicating time and energy.

Apart from building paid campaigns on Facebook, Twitter and other social sites, it is also important to build customer relationships. Being in touch with clients and giving regular updates on account performance is crucial.

Account audits

Analysis of an existing account is known as account audit. These audits are in report form and are discussed over the phone. Audits should ideally be complementary services as they represent a lot of value for prospects. This can help a prospective customer turn into a client as it shows them opportunities for optimization and growth.

Account buildout

Prospects that do not have a Facebook business manager or an Adwords account should be offered account buildout services. These services need knowledge of:

• The client’s full business

• Crucial KPI’s

• Implementation of social platforms

Restructuring the account

A one-time account restructuring should be done if the client inherited the account responsibility from another agency or even a colleague. This value-added package should be priced while keeping in mind the size of the account, history of the account and the advertising goals of the client.

Creative

When you start to handle your client’s paid campaigns; it is essential that you complete the design work, visual creatives for Facebook ads and display ads. Ensure that you have an in-house designer and if you don’t, then start roping in freelancers.

Landing pages

One should be able to create, test and optimize the landing pages. It is essential to have control over the areas where your paid traffic goes. Working on the client’s landing pages will make sure you differ from the competitors.

Knowing the right method to set up a PPC campaign is essential. Understand the guidelines of social networking sites and get comfortable with using all these platforms.