APSense Business Social Networks
offers many tools to use in order to promote your online business or boost your
career . But you need tu use Content Marketing to succeed in your task.
In fact, and for a good SEO, you
already know, you need quality content. Is. But how to evaluate the value of a
web page? And how do you ensure that you produce content that is good enough to
please Google? Over the years, this concept has evolved continuously.
And it's not at all to know that
quality is good for your SEO. It is important to understand which criteria are
taken into account and what is the proper way to proceed. We have therefore
gathered for you 7 criteria of a quality content.
1. Your APSense Business Center & your Brand Pages need a smart title
But still ? You will tell us. You
experience it daily. To decide to click on a link, in the search results page,
the pull must be of interest. A smart title is therefore a heading that:
• Contains the main keyword of
• Responds to a real problem
• Stands out by its turn and
angle of approach or clearly states a promise (eg what to do in Rome in 3 days
or why Facebook died without you knowing it?)
2. A really informative content
Among the factors taken into
account by Google to measure the quality of content, we find: the bounce rate.
This is the number of visitors leaving your website without consulting another
page. The weaker it is, the better!
If your content really brings
value to your readers, they will most likely want to visit other pages of your
website or blog. This will act as an indicator of the quality of your content
for the search engine. You should therefore provide qualitative and informative
information for your audience.
Depending on your sector, it may
be informative or even entertaining. In any case, you can not be content with
superficial or impersonal texts.
3. Make it simple but not short!
We often hear that brevity is
SEO's best friend. It is important to distinguish two elements. Simple, short
and intelligible sentences are indeed better for the optimization of your
articles. Nevertheless, this does not mean that your texts must be short.
Several studies have shown that
the most shared items have at least 1000 words. The legend that the Internet
users do not read your texts is to take with tweezers. If the content interests
and captivates them, they will read and share. It is still necessary that the
text is large enough to offer the necessary material.
4. Adapt your tone to your target
As with any communication
strategy, it's important to remember who you're talking to. Your content is for
your audience and may be different from your peers. That's why you have every
interest in using a vocabulary and a consistent tone with your audience.
Otherwise you risk losing your readers.
5. Stand out
Easier said than done ? Yes,
without a doubt. Nevertheless, in a context where information is more and more
numerous and Internet users are crumbling under the proposals, diversification
is needed. For this, storytelling and copywriting methods can help you make a
difference. Using your own experience to bring a different point of view or
approach the topics starting from the problematic of your readers, can help you
to make the mark and to propose really original contents.
6. Drop anchor
An anchor is a text in which one
comes to place a hypertext link. It is common to place a URL on a mention of
the type "read this", "discover here". But in terms of SEO,
these anchors have no value. Prefer explicit words or phrases, which will
provide Google with good information.
7. Beware of over-optimization
As you probably know, to improve
the natural referencing of your content, you need keywords. Be careful,
however, not to turn your text into a pool of keywords and empty sentences.
Over-optimization is penalized by Google. Stay natural in the turn of sentences
and maintain a ratio of 1% presence of the main keyword on the whole text.