How Mobile Apps Can Help Your Business Attract More Customers

By: Damien Zamora

In order for companies to remain competitive they need to take advantage of new marketing techniques. In a world of rapidly changing technology, mobile phones have quickly become one of the most promising new advertising tools. The global sales of smartphones are rapidly increasing, and mobile applications can now help you reach out to customers more effectively than ever before. To do so you need to have a mobile app that is useful, engaging, and attractive, and this has never been easier to do.


Mobile apps will allow you to interact with your customers 24/7 by offering them a convenient service.  Market research shows us that our customers use apps to research services and products, make purchases, and interact with businesses. This means that by having a mobile app , you can attract new customers and boost consumer loyalty.

App design doesn't have to be complicated

Many small and medium sized businesses think the process of creating an app can be a daunting. However, the process can be made incredibly easy by having the right app developer. For example,  Go Mobile Solutions, run by Damien Zamora, is ideal, because they take care of every stage of the process.

They work with you to develop a brief that suits your budget, your customers, and your business. They help you to come up with an application that is both useful and user friendly and that works for your target audience.

So what Can You Use this for?

There are a wide range of popular app formats. The one that is right for your business will depend on your exact business model and the customers you are targeting.  Here is a partial list:

Shopping list apps -  They allow people to quickly and easily create a shopping list and buy items via their phone. This could be on the bus, waiting for an appointment, or whatever time and place is easiest for them. You could even offer them exclusive reward points that the app keeps track of.

Reservations - This type of app lets people book appointments and reservation more conveniently. They can request the time and the number of people, and you can respond with a confirmation email.  The business can even include an instant call button and directions. Whether your company is a restaurant, hairdressers, garage, or spa, this app can be incredibly useful.

Coupon/offer apps - The consumer gets access to up to date information about deals and promotions in store. Your customers no longer need to print off coupons, they simply need to download them and show their phone at the checkout.

Games - Many times an indirect promotion is far more effective. Coming up with a game is a discreet way your business can engage customers.

As we have seen a mobile app is e ideal way to engage with potential new customers no matter what your business model.