How is AI revolutionizing mobile app development?

Artificial Intelligence has been influencing mobile apps for several years since Apple integrated Siri into the iPhone (in 2011). Since then, it has created drastic possibilities to transform the working of the mobile app industry. Hiring artificial intelligence mobile app development company to write intelligent codes helping mobile app companies to give practical and intuitive experience. Hence, the progress in AI is bringing a revolutionary change in mobile application development making our smartphones better and smarter than ever. 

As an enterprise in the USA, hiring the best mobile app development company USA helps to leverage the benefits of AI and stay ahead of the competition. In this post, we have discussed what is artificial intelligence all about, how it benefits businesses, and what are the best ways to incorporate AI in the mobile app development process. Here we go:

What is Artificial Intelligence?

AI is the ability of a machine or system to copy human intelligence and perform tasks accordingly. Its algorithm learns from human experience and improves itself based on the information it collects. Applications that use AI think like a human to perform tasks such as learning, problem-solving, environmental analysis, reasoning, creation perception, understanding language, etc. 

Today, many experts and enterprises use AI for their mobile app development process in various forms such as chatbots, face recognition features in apps, AI-based recommendations while typing, email spam filters, etc. 

How do businesses use AI? How are they benefited? 

Today, businesses are using artificial intelligence to automate tasks to improve performance and productivity. Similarly, businesses are using AI in mobile applications to analyze and interpret a large amount of data that humans can never imagine. AI systems work on the algorithm created by analyzing human past actions. Hence, businesses are utilizing the power of AI in mobile apps and providing value to business functions. 

Big brands like Starbucks, Adidas, Uber, Amazon, Google, etc. are already using AI in their mobile applications. No wonder, it’s going to make a huge in the future as well. Today, every business is adopting AI and using its innovations to reap the maximum benefits. Here are a few examples of using AI that businesses are using in their mobile apps:

• Virtual assistants such as Siri

• Automated responders in virtual customer support such as Chatbots

• Product recommendations while purchasing or product predictions

• Image recognition

• Language recognition

• Sales forecasting

• Customer segmentation

As the demand for AI trends is increasing, there is a higher possibility that there will be more AI options available in the market. To know more about it or start utilizing AI systems in mobile applications, enterprises can look for the best mobile app development company USA and embrace new opportunities that AI would bring with it. 

Best Ways to Incorporate AI in Mobile App Development

Artificial Intelligence is becoming hugely popular and becoming an integral part of every emerging technology. Entrepreneurs have explored innovative ways to incorporate artificial intelligence in mobile apps that are helping them to personalize their digital interaction. Here are the various ways enterprises have incorporated AI in mobile app development:

Reasoning

Reasoning is the process of extracting facts from existing data. Incorporating reasoning in AI has made the app’s reason sound like a human brain as if it's functioning like a human being. In AI-based systems, it solves problems using the available data and facts. The perfect example of reasoning in AI is how the Uber app optimizes routes, regulates carpooling, and matches drivers and riders. 

Recommendation

This is the most practical and popular use of AI in today’s mobile tech world. By filtering, collecting, and analyzing data from customer’s previous purchases, preferences, and likes, AI-based mobile apps recommend different products or services to the user. For instance, OTT platforms such as Netflix, Hotstar, etc. uses AI to analyze the viewer’s history to give personalized recommendation or suggestions. Each user gets a chance to explore videos as per their preferences and be entertained. This particular way of using AI has become the core reason for the success of various companies such as Amazon Prime, Nike, etc.  

Behavior

Knowing about the user behaves in the app based on previous data help AI to maximize the revenue of the mobile app. For instance, the Uber app collects prior data and patterns to understand the peak hours of a particular area and increase/decrease the price of the route accordingly. Understanding the customer’s behavior patterns by AI improves the performance and security of the mobile application. Even, AI suggests fishy transaction that occurs by detecting uncommon behavior. 

Conclusion:

Global brands have already understood the power of using AI in mobile apps and websites. And, they have started incorporating it into their strategies as well. AI is going to be the next revolution in the tech industry and even more powerful than the Internet. So, if you are a brand and planning to step into the amazing world of artificial intelligence, then grab your seat and it’s going to be super exciting. To incorporate the best AI advancements in mobile applications, hire an artificial intelligence mobile app development company and get ready to leash the power of Artificial Intelligence.