How IoT Is Infiltrating The Real Estate Industry?

by Lucky Brain Digital Marketer & Data Analyst

The Internet of Things is seeping its way into various industries as more connected devices find their place in the market. The real estate industry is no exception. Implementation of the latest technologies is making the real estate sector progress at a much faster speed. IoT in real estate is transforming the way real estate businesses operate. 

The phenomenon of IoT is introducing convenience, and parties involved can rationalize their business decision-making using the benefits of IoT real estate

By the end of 2023, the market of IoT as per consumers spending on smart home systems will reach $157bn. The reason behind a surge in investment and spending is increased efficiency, cost reduction, and minimized chances of human error. 

We would first introduce some amazing IoT facts to make you understand its potential and estimate how it can transform the real estate business.

  • The IoT will connect many of the devices we have in our homes, from smart thermostats to smart fridges. Companies like Google and Samsung understand this. Google bought smart thermostat maker, Nest Labs, for $3.2 billion, and Samsung purchased connected home company SmartThings for $200 million.

  • According to estimations by the McKinsey Global Institute, the IoT will have a total economic impact of up to $11 trillion by 2025.

  • CISCO believes the IoT could generate $4.6 trillion over the next ten years for the public sector, and $14.4 trillion for the private sector.

Let us find how the Internet of Things can influence the overall industry and how one can extract maximum benefits from it.

Applications Of IoT In The Real Estate Sector

1. Smart Homes

Smart home technology offers various advantages to homeowners, including:

  • Saves Energy

IoT plays a pivotal role in capturing the energy consumption patterns and facilitating predictive maintenance for smooth operations. It automates building maintenance services, enables users to track operations of machines like HVAC systems, elevators, and lighting systems. 

The technology completely revolutionizes the way we approach heating, ventilation, and HVAC. IoT-enabled sensors and monitoring devices create smarter and energy-efficient homes based on the homeowner’s plans. 

  • Enhances Security

A smart home app allows you to view video from security cameras and lock doors remotely. Moreover, security can be customized to suit the unique needs of the homeowners. 

  • Increases Resale Value

Installation of smart home appliances and devices can increase your home’s value, make it more attractive, and easier to sell.

2. House Hunting

The growth of IoT in the real estate industry introduces new methods to find a house or apartment. By viewing apartments or properties through mobile apps, it gets more accessible for the concerned parties to visit the place digitally and save a lot of time. Things get easy with real estate listing management software for both buyers and sellers.

The process verifies the viewers’ identity, increases the real estate agency’s productivity, and lets customers analyze the property at their leisure. 

3. Smart Buildings & Maintenance Systems

The point where property management and IoT systems converge marks the creation of building management systems. Real estate IoT provides additional benefits that can bring high value to the parties involved. 

  • Value Through Greater Efficiency

Efficient building performance like real-time control of air conditioning, security & lighting systems attract more tenants and save costs. 

  • Value Through Differentiation

Modern technological solutions in the real estate industry set them apart from others in the competition. Through predictive maintenance, repair work can be minimized, work can be scheduled for off-hours, and tasks can be completed before any problem occurs.

4. Devices’ Monitoring

Smart sensors are deployed in the connected system of devices to send data on any system that mentions a particular device to be repaired. Furthermore, notifications can be sent to the registered mobile number after detecting a glitch in the system. It also notifies the related technicians, engineers, and other technical team members to look after the glitch and solve it. 

5. Stocks’ Tracking

Tracking materials like concrete, steel, cement, and wood is of utmost importance because this material is stored in huge quantities. While it is not possible to track it manually, the application of smart tools keeps things streamlined. With IoT in real estate business, a transformation in the way stocks are tracked is expected. 

6. Workplace Optimization 


Internet of Things real estate analyzes huge volumes of information in real-time. Smart systems allow you to understand how your employees spend most of their time throughout the day. The concept helps reduce operational costs as a tenant and facility managers can rent those premises to other teams or entities. 

7. Analytical Decision-Making

Real estate agents can leverage the potential of actionable and valuable property insights to improve sales. Agents can boost buyers’ performance by providing this information to them. Moreover, buyers can make quick decisions by utilizing informed analytics before making a purchase. In simpler words, prospective buyers can evaluate the property better.

Future Of IoT In The Real Estate Sector

The introduction of smart home solutions in the real estate industry has revolutionized its functioning with massive benefits for buyers, sellers, and tenants. It is expected that the home automation trend will be on the rise in the future as more and more homeowners are getting inclined towards the growing benefits of IoT. Solutions like real estate auction software are redefining the way people will see the real estate industry.

The market for real estate IoT is flooded with opportunities and better answers society’s need for housing and workspace. Homebuyers will continue to get attracted to smart homes in the future because of the amenities such homes will offer. However, the future scope doesn’t end here, and some trends will positively impact the future. Some of those trends are:

  1. Hi-end senior housing with cutting-edge security and flexibility;

  2. Real estate-as-a-service idea giving notable user experience;

  3. Cutting-edge substantiation approaches such as iris recognition cameras, vein readers, etc.

There could be a threat of privacy invasion, which might lead to a fault in the implementation of IoT solutions. However, the real estate industry should plan to implement it effectively to reap its benefits in the coming times. 

The commercial real estate market is growing faster, and IoT is the driving force behind it. One thing worth noting here is that the Internet of Things real estate applications are not restricted to what we have mentioned here but are way more than that, and the future will witness it soon. 


IoT services bring numerous and necessary reforms to the real estate industry. Amongst the many benefits it brings, the highlights are building eco-friendly and responsive environments, reducing utility costs and energy consumption, and maintaining data records. Right from using the IoT in selling and managing properties to utilizing the smart home concept, there is plenty of scope to streamline your real estate business. 

We hope you gained knowledge reading through the blog post and learned how IoT in real estate is playing a pivotal role and taking the industry towards progressive times. 

IoT in real estate connects numerous physical objects located on real estate properties, and provides users with a way to gather information.

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About Lucky Brain Freshman   Digital Marketer & Data Analyst

4 connections, 0 recommendations, 21 honor points.
Joined APSense since, May 13th, 2021, From New York, United States.

Created on Jul 7th 2021 06:14. Viewed 226 times.


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