Here are some possible reasons why your logo doesn’t pull it off

by Raj Mudaliyar ***

Logos are an essential part of any company and are vital enough to determine the progress of a company. It is said the words, however beautifully put, can be misinterpreted whereas symbols and logos can give a clear message. In spite of all the practices; the logo seems to prove futile. Some of the logo designers in Mumbai have come up with reasons why this happens:

1.       Poor marketing-

A logo that is clichéd can be damaging to the company and spark negative connotations. A generic logo fails to stand out from the competition and does nothing to market the brand.

’s take an example of cameras; the market is full of brands and different products but still, the consumers prefer going with a “Nikon” or a “Cannon.” This is solely because of the amazing marketing skills both these companies possess while others still struggle.

1.       Generic audience-

Many companies, especially international, aim towards interacting with a greater audience by making their logos easily interpretable. However, this always does not work in their favor and can sometimes be confusing. The best logo designers in Mumbai state that a logo should possess clarity, simplicity & be universal. Design elements should be kept in mind too while fashioning logos like color, shapes, type, layout etc.

1.       Overly trendy-

Aesthetically speaking, a good logo has to be timeless and should not lose its essence even after being trendy. But being overly trendy can be harmful for the company. Normally a logo fails when it is too flashy or overly fashionable. Designers that design logos that are simple are more memorable and have a long life.

1.       Taglines & message stuffing-

A logo, as logo designers in Mumbai suggest, is the hallmark of a company and everything it stands for. It is normally an empty vessel with no meaning till a company fills it with the quality of its products and services. But if a logo requires multiple messages and various taglines just to explain it to the consumers, it loses its strength.

Neglecting the brand- 

While designing a logo, it’s important to keep the consumer’s choice in mind. A designer should always remember to make the logo for the client and not for himself/herself. Speaking to the client about what kind of an output is expected from you will give you a clear picture of how to work. When the requirements are not clear, the logo will definitely fail to communicate the client’s story. 


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About Raj Mudaliyar Junior    ***

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Joined APSense since, January 4th, 2018, From Mumbai, India.

Created on Apr 20th 2018 03:02. Viewed 385 times.


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