Hallmark is Important when buying Gold?

by Vaibhav J. Vaibhav Jewellers

Every jeweler on the pretext of marketing their Jewellery, entice their customers in a number of ways. Some use brand ambassadors, some use Jewellery designs to showcase, some use influencers marketing, some create a wave of ads, some do features marketing etc. In all these types of marketing campaigns, we often tend to see Jewellers boasting about selling of hallmarked gold. With so much hunky-dory on hallmark gold, it is important to throw some light on the FAQs surrounding it. Here is all you need to know.

What is hallmarking?

Hallmark is a symbol of purity and authenticity of gold a hallmarked gold has 4 symbols each denoting a meaning. The gold is certified by BIS (Bureau of Indian Standards) with a purity mark & finesse, assaying centre identification mark and a Jewellers logo/code.

Understanding gold hallmarking process

Why is it important?

A hallmark assures the authenticity of your purchase, it is also a mark that gives you a fair price while reselling your gold at a later date. While there is non- hallmarked gold also, it is always advised to but hallmarked gold only, when you buy online gold Jewellery do not miss on this aspect because this is the single source of authenticity that will secure your purchase a 100%.

What to do with gold that is not hallmarked?

We all may have legacy gold at our homes, whether they are hand carved temple Jewellery or estate heirloom pieces, every Indian household is sure to have a pie.

The concept of Hallmarking is a compelling way to protect customer’s interests; however it did not exist in the olden days. For all such Jewellery there are BIS certified hallmarking centers spread across the country. You can take your gold and get them certified at nominal fees. This way you are ensuring the purity mark of these items is intact and also ensuring a perfect resale value in future.

While hallmarking has been declared a mandatory process in India, it is yet to be implemented. It is going to be enforced by 15^th January 2021.

At the end, it is wise to say that hallmarking is a great way to keep your purchase a value based !!!