Get A Mobile App Or Lose Your Customers To Those Who Have

If you are yet to get a mobile app for your business, you are already losing your customers to other competitors who have it. It may be too late by the time you begin to witness a drastic drop in your sales. The time to hire iPhone app developer and also hire android app developer is now. iPhones and Android phones are the two main types of smartphones.

Companies all over the world have embraced app development because of its numerous benefits. The first and the most important reason you need a mobile app is for customer retention. Apps offer customers immense convenience so they are likely to dump retailers that do not have a mobile app.

Now, ask yourself. Would you still visit your favorite vendor’s website to order a product when you can order the same product on a mobile app installed on your phone? This is why the longer you stay without a mobile app the more you lose your customers to competitors who already have theirs. Some other reasons for a mobile app have been outlined below.

We are in a mobile age

The world has gone mobile and people access the internet via mobile devices much more than via a PC or laptop. And that has led to the emergence of mobile app. It helps customers to access your sites on the go. Once your mobile app is up, customers can order your products and services on the go or at any time they like. They can even access it in the middle of the night.

Mobile apps exploit social media obsession

The world is obsessed with social media, so some companies have come up with apps that can replicate some of the features of popular social media. With some apps, customers can do real-time chatting with other customers about your products and services. Your marketing team can also use the medium to initiate forums to market some of your products and services.

Mobile apps reinforce your brand and boost your credibility

The more the number of people that have installed your app, the stronger your brand will be and most importantly, the more credible your app development company will be. This is because customers generally take popularity for credibility unconsciously even though popularity does not always lead to credibility.

Do you realize that there are several not-so-popular online stores that offer better services and products than ebay.com and amazon.com? But you will rather purchase your item from either of the too because they are popular. When people purchase anything from an obscure online store, they usually take the time to scrutinize the product. But they hardly scrutinize any product that is ordered from amazon.com because they have assumed popularity for credibility.

It offers real-time capture of data

Mobile apps help to capture important information about each of your customers. Some of the information you get about your customers are preferences and locations. This will help you send personalized content to each of them. Nothing impresses customers like getting a personalized message from their vendor. It makes them feel valuable.

You can also send short surveys to them through your mobile app and you will get feedbacks almost immediately. Sending surveys as mails to your customers is a waste of time. Some of them will not even read the mail.

In conclusion, having a mobile app is no longer an option. It is the way to go. In a couple of years, there will be two kinds of businesses – the ones that are getting bigger with their mobile app and those that are running out of business.

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