Four Reasons Why a Career in Digital Marketing is the Right Choice

by Seeds Digital Digital Marketing Training in Delhi

Digital marketing skills have become an important skill set with companies/businesses focusing more on marketing themselves online. The skills gap is increasing with more demands rising than they are being met. Additionally, there are more opportunities coming up, with good pay, bigger budgets being set aside, and increasing career choices. So if you are an emerging professional or you want to change your career, now is the time to consider digital marketing. The four benefits that this field offers include the following:

1. In-demand Profession

The current digital skills gap is quite wide. It is predicted that by the year 2020 there will be at least 150,000 jobs with few professionals to take them. This means people who are currently pursuing digital marketing have a competitive advantage over others. In a way, you are preparing yourself for a career that is going to stay in demand for a very long time.

With the economy being sketchy, it is a good decision to invest your time in some online digital marketing courses. Businesses are still looking for skills and most of them are from the digital marketing sector. This might be the right time to take advantage of the market scenario.

2. More Career Choices

Unlike many other sectors, the digital marketing sector offers a lot of career choices for professionals. You will also find that more jobs are announced every week to meet needs in the national brands, multinational brands, and even in the small and medium sized enterprises. For instance, it is not just about content marketing anymore. Companies are looking for people who can manage their social media, video content marketing, digital analytics, and their SEO. The workforce needed to manage such a diverse portfolio is quite large, in some cases, as many as 1200 people professionals in large MNCs. This means you will have a large array of opportunities to choose from. In addition, you can also choose where you want to work, which company’s cultures may suit best to you.

You can opt for freelance work, part-time or full time work. It might after all benefit you to do some courses in social media marketing among others.

3. Higher Pay

The demand for digital marketing professionals is quite high but the supply is nowhere close. This means, according to economics, the price of the product is going to increase. It is not wrong to think of your skills as a commodity that you are ready to offer and ask for the right salary. The big gap indicates that salaries are going to rise faster along with this pace. Entry level positions and managerial positions are even at this time given exciting propositions and with some efforts you can build a very strong career in the near future.

You should also keep in mind that digital marketing is changing at a pace that was not predicted before. It has led to advancements more hiring, and employees receiving bonuses, salary increase, and growth in career. But make sure that you are updating your skill sets and keeping yourself up to date with the emerging trends.

4. Impetus to Career

Unlike some other careers where you would have to work as an intern or find a placement to build your portfolio, digital marketing allows you to start your career almost immediately. There are many options that you can explore to do so. If you want to stand out in the digital sector world or to your future employers, you should immediately work on creating a strong social media presence.

There are many social media training courses that you can find online. These will help you in understanding how you can develop an engaging portfolio. Make sure that you have a profile on all the popular social media sites such as Facebook, Twitter, Instagram, LinkedIn, and others. Here you can follow discussions, contribute to them, and gain some followers yourself. In addition, it is also a good idea to start with your own writing blog. Here you can share your personal opinions including trends that you may emerge in the sector. In addition, you can try taking some exams online that can add value to the CV.

The opportunities are endless in digital marketing and it is all about how you make the most of them.

Seeds Digital is a digital marketing training institute in New Delhi with programs on social media marketing, search engine optimization, search engine marketing, email marketing, inbound marketing, outbound marketing, web analytics and digital marketing.