Enhancing Value of a Website

by Sterco Digitex Web Service Provider

Well begun is half done is an adage accepted in all spheres of life including the IT based communication modes such as audio video (AV) presentations, televised programmes and websites among others. In tune with that saying, a highly artistic and creative package with special effects does this curtain-raiser task to lure the target audience. Named Flash intro, it is a value added entity to a website. It incorporates graphics in motion or an illustration, stellar colours, impressive styling and highly pleasing sound effects. As for the graphics, even 2-D or 3-D effects too could be tried out.

Renowned and established companies offering IT solutions and web-related services can develop innovative flash designs and thus enhance the image in the presentation. To cite an instance, Sterco Digitex, a Delhi NCR-based internet and multi-media services provider has mastered the art of designing and developing flash banners for websites. Invariably the top 99 in a contest of Best 100 websites are bound to be ones with flash effects.

Reportedly, the flash package has enabled the products and services projected over the internet to witness manifold dividends. One can say that it is the perfect PR tool with astonishing qualities like injecting life in marketing and sales strategies. To cite an example, a manufacturer of automotive components in Punjab could build up a new corporate image in the industry. With this visual snapshot video editors of TV programmes can lend an amazing impact to a particular footage. In digital education kits, it takes the e-learning to newer heights as never before.

In the segment of multi-media, audio visual presentation is of great significance particularly to promote products, services, corporate profiles including process of production etc. at workshops, seminars, conferences, trade fairs and exhibitions. However, it should be planned and produced by a professional multi-media agency.

Factors such as well focussed video shoot in proper lighting as well as crisp and convincing script matter a lot in AV programmes. The presenter too plays a crucial role in these. On this score, it is worthwhile recalling the name of the late Appan Menon of NDTV. On his demise, this famous journalist was remembered as the person with a smile in his voice. Indeed, he was!

A trained and expert video editor will ensure that there no mismatch of sync in a particular footage. Often, there could be passages which depict a specific scenario with a sort of commentary orated in the background. Such a sequence is named voice over, VO in short. The VO artiste or presenter should have the right diction and also manner of speaking with apt emphasis on grammar like the pause in a sentence. Emotional aspects too have relevance in VO presentations particularly when relating an event of delight or tragedy.

In educational, technical and corporate presentations, the presenter speaks to render the audio while projecting a series of images or charts on a screen with the aid of a slide projector or from a computer linked to a projector through software like PowerPoint. Within the ambit of AV services are web streaming, video conferencing, live coverage or broadcast and the in-house meetings of executives in corporate establishments.