Deliver Highly Personalized CX with GeoIP Magento 2 Extension!

by Harshal Mazmudar Digital Marketing Manager

Online shopping is all about providing the flexibility and convenience that a consumer cannot expect from any brick and mortar stores. However, delivering such seamless experience online takes a lot of effort – and isn’t always easy; especially when you’re dealing with an international audience.

While selling globally, you must adapt to the culture, festivals, and traditions of various countries to serve them well. From technical standpoint too, there are several aspects (such as shipping, currency, taxation rules etc.) that differ from one country to another!

According to Statista, 13% of customers abandoned their carts because of the prices presented in foreign currencies. That’s not all. A popular survey by Linguistica unveils that over 72 percent of customers only buy goods and services from their native language websites. What’s more interesting is that 56% of consumers say the ability to obtain product information in their own language is more important than price. The stats are staggering! Thanks to Magento as it offers the flexibility of creating distinct store views with different language and currencies. You can create as many websites/store views required for various countries. That’s great, but not enough. You need a system in place which can automatically redirect your users to their region-specific websites.

This is where a GeoIP Magento 2 extension comes into play. A Magento 2 store switcher extension will help you define default currency for each IP address and redirect your users to the relevant store view or website based on the IP address.

Facilitating distinct store views/websites to your diversified audience across the globe will enable you to deliver highly personalized shopping experiences. This way you can run promotional campaigns that are tailored to the cultures, festivals, and traditions that your audience follow.

Magento 2 GeoIP extension is an investment worth making. The extension will help you channelize the traffic coming to your store from diversified sources. While there are several GeoIP Magento extensions available out there on the internet – MageDelight’s GeoIP Advance is certainly the best Magento 2 extension for driving your traffic to the right store view/website. Their extension will help you…

Automatically redirect visitors to custom URL (Relevant store view) based on users' location
Switch the language & currency based on visitors' location
Change default country & tax country as per user's location
Restrict some regions' visitors to access the store of other regions
Auto-detect visitors' location via IP address
Manage first visit store redirection
Permit selected IPs of blocked country to access the store of the same country
Define the default currency for each IP location
Support for IPV4/IPV6 import from terminal indicator

MageDelight’s GeoIP Advance Magento 2 extension is not limited to above-mentioned features. It has several other resourceful features that will help you take your store’s shopping experience several notches above the ordinary standards. Grab their extension today and start delivering exceptional CX from your Magento 2 store.