Deconstructing International Translation Services and Localization

We all have been into unfamiliar spaces in our lives, physical or otherwise. But, I am confident that at least some of you, if not all, are ‘familiar’ with the pervasive alienating pang that is analogous to anything foreign. It is only natural for humans to be at unease in unaccustomed contexts, and it becomes imperative to make concerted efforts at making spaces more accommodative. 

We can observe such strides being undertaken everywhere. From the physical areas of washrooms made trans-inclusive to deserted streets stamped with lights for women’s safety and the virtual paradigms of localization and translation, consciousness about gauging ‘familiarity’ is gaining prominence in the 21st century. If you want interested to learn more about international translation services, then you are at the right place.

The meaning of translation and localization in a postmodern context

Localization is a reasonably common terminology that means adapting a product, service, or content to a specific region. It entails changing content to match the unique preferences of the target audience and considering their expected aesthetics and emotions. Localization is the opposite of globalization, but practically speaking, the former strengthens the latter and vice versa, especially in a post-modern context. 

On the flipside, translation is altering content from one language to another while preserving the meaning and considering the socio-cultural nuances. If you are looking for international translation services, choose an agency with credible certification and experience in your niche. 

Despite their differences, both translation and localization play a crucial role in bridging gaps formed due to unfamiliarity and alienation. The translation industry was valued at USD 39.61 billion in 2019 and is expected to inflate by USD 46.21 billion by 2021. 

Likewise, localization has taken the entire virtual world by storm, as we can see almost every venture, from colossal MNCs like PepsiCo and McDonalds to small businesses, embrace localization. While on the hunt for a suitable translation company in Delhi NCR, make sure to do some background research and look for good reviews, testimonials, the content on their website, etc.

Translation has an essential role in tourism, international trade, cross-country relations, and cultural unification. Likewise, localization plays a crucial part in elevating brand image, effectively reaching new markets, and attaining a worldwide appeal.