Best Practices for Crafting Engaging Matrix Infographics

by Noah liam Marketing Manager

Matrix infographics are visual representations of data that allow readers to quickly and easily digest complex information. They can be used to explain relationships between concepts, compare different variables, or summarize large amounts of data into a single graphic. In order for an infographic to be effective, it must be both visually appealing and contain accurate information.

Here are the 15 best practices for crafting engaging matrix infographics.

1. Choose the Right Data:

The data you choose should be relevant to the topic you are trying to illustrate and accurately represent what it is you are trying to communicate. Make sure to choose reliable sources and check your facts before publishing any information.

2. Determine Your Layout:

You will need to decide how many columns and rows your infographic will contain and how much space each element requires in order for your graphic to be both aesthetically pleasing and functional.

3. Include Visual Elements:

Infographics should not just be a collection of numbers; they should also include visuals, such as charts, graphs, images, or icons that help make the data more interesting and easier to understand.

4. Establish a Color Scheme:

Your color scheme should be eye-catching and help readers quickly identify patterns or relationships between data points. It is also important to ensure that your infographic is accessible, so make sure to use sufficient contrast between elements.

5. Choose the Right Fonts:

The font you choose for your infographic should be both legible and stylish in order to help draw readers in and keep them engaged. Be sure to select fonts that are appropriate for the data you are presenting and limit the number of different fonts you use in order to maintain a consistent look throughout the infographic.

6. Include Labels and Annotations:

Labels and annotations are essential for helping readers understand the data in your infographic. Be sure to clearly mark each section and make sure the labels are easy to read.

7. Use Subheadings:

Subheadings can help break up larger chunks of information and draw attention to important points in your infographic. They also allow readers to quickly scan the content for relevant points that they may be interested in learning more about.

8. Make Connections:

Matrix infographics should not just provide data; they should also show relationships between different concepts or elements. You can do this by connecting related data points with lines or arrows, highlighting key correlations, or grouping similar items together.

9. Include Sources and Citations:

Be sure to include a list of sources and citations at the bottom of your infographic so readers can verify the accuracy of any information you have included. This will help build credibility and trust in your work.

10. Provide Context:

In order for readers to understand the data presented in your infographic, it is important to include additional context or explanatory text that explains what you are trying to communicate with each element.

11. Keep It Simple:

Make sure to use only essential information; too much clutter can be distracting and hard to digest. Focus on key points and keep your language short and concise so readers don’t get lost in a sea of words.

12. Tell a Story:

The best infographics tell a story about the data they are presenting. Incorporate storytelling elements, such as a narrative arc or creative layouts, to engage readers and help them better understand the data.

13. Use Visual Hierarchy:

Visual hierarchy is essential for helping readers quickly identify important points in your infographic. You can do this by using size, color, or other design elements to draw attention to specific elements and guide viewers through the content.

14. Proofread Your Work:

Be sure to proofread your work before publishing it; typos and inaccuracies can make viewers lose trust in your credibility. If necessary, have someone else review your infographic for errors or inconsistencies before it goes live.

15. Share Widely:

Once you have created your infographic, make sure to share it with as many people as possible. Post it on social media platforms and include links in blog posts or emails so more viewers can find and appreciate your work.


Creating an effective matrix infographic can help you communicate complex data in an easy-to-understand and visually appealing way. Use these tips to ensure that your infographic is well-designed, informative, and engaging. With a bit of practice, you’ll be creating stunning visuals in no time! 

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About Noah liam Innovator   Marketing Manager

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Joined APSense since, October 26th, 2020, From Newark, United States.

Created on Oct 27th 2020 07:11. Viewed 486 times.


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