Competitive Intelligence Financial Services On How To Improve Market Share Case Study

Competitive Intelligence Financial Services On How To Improve Market Share Case Study

Our client, the CEO of a well-known firm of UK financial advisors, wanted to know how to bring the efficiencies of technology into their business and improve their competitive advantage. This case study offers an example competitive intelligence financial services project.

What Was The Situation?

A UK financial services company sought to comprehend why its customers still favoured human, financial advisors while its competitors were transitioning to automated online tools. The firm’s reliance on a vast financial advisor network put it at a competitive disadvantage, and the CEO faced pressure from the board of directors to implement changes. The firm of advisors needed to identify whether the issue lay with the: 

• Quality of its online tools
• Peculiarities of its customer base
• Something else 

Spoiler: it was something else