BASIL- GETTING SOCIAL

As the transformation of economy from industrial to knowledge to innovation is well within sight, manpower has a critical role to play in chartering organizations into the virtual reality of social networking.

In the age of technology when every organization whether its big or small is owning its own web page and is socially sound on social media BASIL International limited plans to utilize this medium to aware its consumers and its shareholders with the company improvement and development in every aspect of being recognized.

Social media impacts business and people management in many ways. Data of Fortune magazine divulges that last year over 80 percent executives’ from Fortune 500 companies stated that social media engagement led to higher sales while 73 percent of these companies had corporate twitter accounts with a tweet in the last 30 days. This truly reflects that a good amalgamation of governance e and strategy paired with social media tool is a sure formula for a positive business impact both within and outside the institution. Progressively, it can be said that social media is evolving as an innovative approach to drive internal effectiveness. A good blend of governance and strategy paired with social media tools is a sure recipe for a positive business impact both within and outside an organization.

A multi generational workforce is a reality today and companies are able to innovate better by connecting workers and ideas in ways, which were not previously explored. However, workers of differing generations tend to view social tools and their usage quite differently and incongruently. This is why it is essential to articulate a social media policy, which allows Gen Y workers to use social media appropriately and encourages older generation workers to learn and use the new social tools. 

Defining its own Social media Policy BASIL has trained its workers and community regarding the Social media strategy. Organizations like BASIL are considering the needs and unique perspectives of their multi generational workforce in creating an effective social media strategy.

 Social networks also hold tremendous value in terms of fostering cross-generational dialogues that can yield enormous benefits for a business. If properly managed, these conversations can enhance productivity and spur innovation for any business. 

To promote cross-generational dialogue BASIL Limited has its core Social Media Group which not only works on the bridging the gap, but at the same time tries to promote the ongoing projects in field of FMCG, Hospitality and other sectors where BASIL has marked its presence. Actually here the way to go is developing effective communication plan that enables smooth feedback and further improvement in the concerned sector.

At present almost all companies that employ Social media actually struggle to integrate it successfully into its core business functioning, but the expertise Social Media team of BASIL creates, operates and enforces social media usage policies in the smooth functioning of business market. Being sound on part of its vision and mission of sustainable growth of Business market, the team is trying to strike the right balance between personal and workplace use while ensuring some kind of corporate oversight.

Albeit iI is said that with social media orientation, the Human Resource Department is subsided, but being a true player of the market which is dedicated for the well being of the society, BASIL has kept its HR at the vanguard to build trust, make its communication more effective and above all employee collaboration. Because at BASIL the masters believe “Human” , as the real power to control social technologies

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Created on Dec 31st 1969 18:00. Viewed 0 times.

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