Basics of Color Theory and Why You Need to care for it for Developing Your Website

by Jack Roy Digital Marketing Services

Color is an integral part of any appearance. An empty room is also equipped with a color. Usually, the sky above us was a big mess anything, but still we see blue. Color is a way to connect, deliver, and imagine the vision that you have. Even monochrome can not do without Digital Marketing Company Stafford one or two colors dominate. So, as you can see, the colors are important for any visual impression.

 

When you are designing a new website or redesign old ones, care about color theory is important. Knowing the meaning of the colors, the importance of each color for your brand, and the message you are trying to convey to your audience, all this depends on the color. So, before you hire an agent to WordPress web design services, make sure you are aware of the colors that you use.

 

Basics of Color Theory

When you hire a WordPress developer in India to design your website, the first step should be for you to understand this part. When you check the color wheel, you'll find three groups of color,

 

The primary colors of red, blue, and yellow. These colors can be used to create many combinations of colors, called a secondary color, for example, orange, green, turquoise, and so on. Tertiary colors are those that come from combining the secondary color.

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For the website, color can be used to appeal and create an optimal appeal. The use of color can be divided among theme websites, headers, logos, images, content, and the CTA button. This can be contrasted and aligned with your brand identity. The main purpose of using color theory to a web site is to make it seem drunk and pleasing to the eyes of your visitors. Also, the color of your website should not be an exaggeration to eclipse the content and distract the user. Therefore, when you hire us, a WordPress development company emerging India, we make sure to provide the right color for theme, logo and content structure so as to create a balanced appeal.

 

Why Does Color Matter?

Each color has its own meaning. Each color is attractive to the human eye and mind are different. Colors can generate emotions, conveying the mood and message, and spark interest and provide ideas. Bright colors can create a cheerful mood while darker tones can create professional appeal. Warm colors generate interest while cool colors convey a message of peace and quiet.

 

With your website, you are aiming to meet the three aspects,

 

Color plays an important role for them.

 

Branding: Branding consists of spreading brand awareness, brand ideation and create attraction for yourself integrated across all platforms. The colors you use in your website, logo, header should be used everywhere to offer visual consistency.

Marketing: marketing depends on how you deliver your message. Color can create urgency and color images of the products you can make the audience feel the emotions that will encourage sales on your website. Therefore, CTA button always designed with bright colors so as to give direction to the audience.

Sale: Finally, you need to fulfill the last Digital Marketing Companies Stafford stage of your actions. Driving sales is about raise consumer psychology so that they do exactly what you want. You may want them to click on the buy button or you might want them to subscribe. Here, the color will play a role as well.

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Created on Oct 18th 2020 23:35. Viewed 220 times.

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