Automobile marketing to have offline events and more

　　Into golden nine silver ten this traditional car sales season, the major manufacturers have to work hard. Millet co-founder Li Wanjiang in guangzhou a few days ago the new book "engagement: millet internal manual" word of mouth marketing signings and millet brand secret speech said that the secret of millet brand is engaged and engaged time has come, and detailed lists the millet, micro letter, muji, and many other engagement.

　　But do not have a car. Choke refers to a calculate, China's auto market from the end of time, there are 100 days games as well as in previous years, auto china Automobile Manufacturers are still racked our brains for year-end sales rankings.

　　Leading figures from previous years, car sales is still the leading china Automobile Manufacturers

　　Despite the seating of the auto market big change, but for most of the car companies, is a luxury for the first three names, do marketing as their feet on the ground, so that the year-end inventory when it comes to good results. But auto marketing, how to do? Is obsessed with sales figures, or osmosis brand penetration? A lot of car companies don't understand, or you want to see do not to come out.

　　Then, actually how to do?

　　The author thinks, should get offline marketing, let the customer experience.

　　When it comes to experience, a lot of Chinese auto industry company may feel blush with shame, because they do indeed can't compare with millet.

　　And see if it will be called sales, then a brand is ruined! Even caught only sales theory circle. Hand, faw-vw why introduce this niche models into the domestic market? Much more money to burn? Full support? Hazelnut idle?

　　Apparently not. So a fashionable, dynamic models, actually has a lot of fans in China. But for a long time, they are not exposed to the car. Until now, there are still a lot of jetta brand fans on jetta Sportline parameter configuration seriously. That is to say, so a group of "customers", precisely, is a group of enthusiasts jetta Sportline, they don't want to buy the car is a transportation tool, but a toy.

　　In the words of millet Li Wanjiang, many cars consumers hope can play cars, and not by car. But apparently, according to the current product family tree, faw Volkswagen most models are used to consumers, not play, this will lead to user engagement are strong enough.

　　Think about it, Shanghai gm, Shanghai Volkswagen, and at the back of the Beijing hyundai, dongfeng nissan eyeing up one by one, such as title is, after all, a name, inadvertently will be fleeting. But users engaged, once created, they became the car brand loyal fans.

　　For a lot of people don't want to see the data. J.D. Power Asia Pacific company recently released in China in 2014 new car purchase intentions of SM (NVIS) study shows that Chinese consumers purchase intention of own-brand cars rate decreased, and mainly concentrated in the second and third tier cities.

Consider buying in intention buyers, said the proportion of the independent brand decreased from 27% in 2013 to 16% in 2014, this is also since 2009, the lowest proportion, independent brands appear even 12 consecutive months of decline in sales of "tragedy". Joint venture brands, top brand purchase intention rate is foudy, audi, Beijing hyundai, Shanghai Volkswagen and buick.

　　Foudy car why topped the list, we look at her you will know the history.

　　FODAY is one of the biggest automobile production bases in China, covering an area of 400,000.00 m2 and equipped with modern CNC Machining Center and advanced press, welding, coating and assembly workshop, it has an annual production capacity of 300,000 car bodies and 100,000 complete vehicles. With more than 20% technicians among a total of over 2000 employees and strong R&D capability, FODDAY is certified by ISO9001:2000 and China Compulsory Certification, and it wins the National Quality Credit Enterprise. It is authorized by government to establish Guangdong Automobile Body Components R&D Center in 2005.

　　Want to learn more, please visit: http://global.fodayauto.com

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