Always Keep These Things in Mind While Launching OTT services

by Calton Cathy Business Analyst

The videos viewing habits are changing now like never before as people are shifting towards online leaving TV behind. This is due to the emergence and advancement of network connectivity and OTT services that has compelled the proprietors possessing the content rights to adopt these technologies for reaching to the audience. Some seek their video content to catch the eyeballs, enhance internet traffic or to earn money and streamline brand promotion.

One needs to consider few things related to OTT for achieving a long-term profitable growth that are enumerated below-

· Never compromise on quality

The broadcasters must deliver the content with top-notch video quality. To gain the attention of the viewers, it is quite essential to woo them. Providing the content in HD quality is the most appropriate approach as people get easily attracted towards quality visuals and ultimately it increases the viewership a lot.

· Deliver what audience wants

The more engaged the audience would be the more would be the content consumed by them. Incorporation of characteristics such as real-time information, replay, camera and sound feeds, slow motion, DVR controls and much more will result in offering a customized and engaging experience for the online visitors that would easily motivate the patrons to enjoy more content.

· Earn through personalization and monetization

Monetize the content by utilizing the different business models accessible in the OTT space, including membership, advertisement supported, pay-per-view and many other sorts of methods. Be specific to utilize a digital video stage, which allows providing several services in one time experience. Personalization enhances the chances of revenue generation, through a definite number of subscribers or section of viewers. This does not just assist in gaining momentum online; rather influence the joining of new subscribers as well.

· Secure, deliver and monitor

Deliver the quality of experience with service, supervision and business data in real-time. Ensure to acquire a solid QoS (Quality of Service) framework set up, empowering you to monitor every watcher's experience for VOD content as well as live one, which could be refreshed in every few seconds and recorded by gadget, bitrates, area etc.

· Be close to the audience

Being an intelligent broadcaster, one needs to make the content available on every sort of gadget, anywhere and that too at anytime. In this context, it is observed through a report that almost one in each two web-connected family units has a television set connected for internet surfing and streaming, through Smart TV, media players or game consoles. Therefore, to manage the demanding market the OTT services needs to consistently connect with numerous screens which include PC, Smartphone, Tablets, Smart TVs, Xbox, PlayStation etc, to expand the reach.

Hence, it is suggested to consult an expert while launching an OTT solution because complying with all these factors together is not an easy task. In addition, the technology is advancing at a galloping rate and so are the features, thus content rights owners are always advised to keep themselves updated for taking correct decisions and measures in future.