A Successful Road-map to a Creative Logo Design
by Farhan Khan Internet & Web Marketing, SEO, SEMSearching for a road-map that leads you to a great logo
design? This article will divulge exactly how top logo designers doing well in
today’s modern age create their designs. It will explain the design process
step by step that these leading designers go through to reach their final logo
design.
1. The Brief:
Almost all designers agree with that the initial amassing of
information from the client, constitutes the most important step, either via a
questionnaire or an in person interview. This is the point that you must
establish your design brief.
2. Research
After working on the design brief, getting to distinguish
your clients’ businesses is the second crucial step in making your logo
successful. Research embraces general reading on the niche itself, sometimes on
its competitors, and on its history. If budgets allow, you can also go for
external research as well.
3. Visual Research
This research is not really about the client’s business, but
into the actual style of logo that you are going to craft. This is the point at
which we seek out a style, a look, an approach or attitude, generally to attain
a style or period that we are unacquainted with, or to freshen up ourselves
with what is trendy, new or successful. Like you can look for the logo designs
of similar businesses and review them critically. This is where you hunt for the
custom logo design
inspiration.
Note: Some designers actually avoid using the visual
research, preferring to make use of their own mental source book, although
others say that doing so, can be confining your design ideas.
4. Sketching & conceptualizing
Creating the logo design concept(s) is the point where
creativity comes into play, here the designer must create the design by keeping
the design brief and research conducted in mind. Some designers apply a napkin
to sketch, some do designing on a sketchbook and some use their computers as
paper, it depends on personal choice, however creating draft on a computer
first up is inadvisable.
When conceptualizing, some designers are usually anxious about
the image and graphic style of a piece while others attempt to convey deep
meaning or certain sorts of visual puzzle. These logo designs have a bigger
impact on viewer’s mind and when a designer crafts one, they know it instantly.
It will be unique and add a dimension to the whole identity and to the experience.
5. Positioning
This is the point where designers opt how to work. They
either position themselves like freelancers and take orders consistent with
their client’s wishes or they position themselves as a business and create a long
term relationship between clients and themselves. Designers need to choose how
they like to work and how to find a happy medium.
6. Presentation
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Created on Feb 14th 2019 09:27. Viewed 500 times.