A Guide To Content Strategy In Digital Marketingby Manisha Srivastava Digital Marketing Institute In Delhi
When you are searching for a digital marketing course in Delhi, it is highly unlikely you will skip content strategy. When inquiring, do ask them if they will cover content strategy. However it is always better to know things in advance,so when you are learning about it in the course, you can learn more deeply about it. So, here we wanted to present you with a short guide to content strategy. After reading it, you will have the beginners idea of it, and how it can help you in building up your business or website.
What is Content Strategy
How should we define it? Well, let's try it in a simple way. Content strategy is the way management of your content on your website or any platform to present yourself as the expert of your business or industry. Still confused. Let’s do a practical now. Choose a company or website of your choice. Now, over the internet, check their website, social media pages to see how they are presenting themselves. You will understand what content strategy is.
Be Specific about your target Audience
This is where you need to pay more attention. If you have a general audience in your mind for your business, it is likely to fail. Because when user will read it or saw it, they won't understand the purpose thus avoiding it. So, you need to create content by keeping the specific people who will read it. Not only this, every channel has to present a different kind of content as well. For example, you can post the same content on Facebook and Linked-in, if you know the fundamental difference between them. The purpose is the same, but the material has to be tweaked as per the social media platform.
What Content are you creating and what problem you are solving
This is the next part in Content Strategy. After deciding, who is your target audience? In Content Strategy, the next thing is more specific. What kind of problem you are going to solve for your audience. You need to look at it very carefully. If you are a makeup artist, how can you tell your readers to get makeup at a lower price? This is just an example to show you how to turn the problem into a content.
Then comes what content you will create and present it. This is another thing to check out. Will it be a blog post, or a video or an info-graphic. It's up to you.
So, this was basic and a short guide to content strategy. This is the tip of the iceberg. However, it is enough to get you started. When you are looking for the best digital marketing institute in Janakpuri. We are sure they will explain to you the importance of a content strategy and how they will teach you content strategy.
Created on Jan 7th 2020 04:27. Viewed 393 times.
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