8 Vital SEO Tips for Every Website Developer Out There

by Digital Hub Solution Website Development and Digital Marketing Services

For a business to succeed online, digital marketing is mandatory. And to promote your business in the ever so changing virtual world, a website is important. As a business owner, you require a visually appealing website that is visible on the search engine.

While some developers are familiar with search engine optimization (SEO), many are still unaware of the basic SEO guidelines while developing the website and have to redo everything afterwards.

To make things easier, we’ve curated a list of SEO-specific tips that‘d be of great help to every web developer out there. So, let’s discuss them one by one.

SEO Guidelines for Developers to Follow

Know the Main Keyword

As a dynamic or static website designer, you should know what the main keyword of the website is. This is because users will land on the website through the search engine only. They would naturally look for information related to the main keyword.

So, make sure you design the website accordingly. Ensure a mix of attractive design with relevant information. Don’t forget to make it mobile-friendly as this is the most crucial SEO parameter that affects the ranking of a website.

2. Use of Images and Internal Links

Design web pages in such a way that there is plenty of space for both content and images. The use of images makes the user stay on the website for a longer period thus benefitting it from the SEO perspective.

Coming to the content, make sure the web pages are linked to each other. This makes the website easy to navigate and keeps the users intrigued. It also makes it easy for search engine like Google and Bing to crawl all the pages. If you’re not sure about which links to place on which page just ask your project manager.

3. Create a XML and HTML Sitemap

Sitemaps allow users to find all the pages of the website. There are two kinds of one is HTML and the other is XML. While the XML is crucial for SEO, HTML is specifically created for visitors to see and use.

4. Understand Keyword Placement

Poor use of keywords may lead to misunderstanding or display of wrong information. A mistake like this can even lead to a Google penalty. Make sure there are proper sections/options for headings, title, content body, classifications, etc.

5. Make Sure the Site Loading Speed is not Slow

It is quite the possibility that some elements of your website are leading to a slow loading speed. Check every aspect of the dynamic web development such as content, design, images, videos and music players. These elements generally have a large size and can hamper the speed of a site.

Then, check the website’s speed on different devices such as phone, tablet or desktop to see if the changes were of any use or not.

6. Add Meta Tags

Meta tags for every page are an absolute must for a website to rank on search engine. Each page should have a unique Meta title and Meta description that defines the inner content of the page.

Whether you’re designing the website from the scratch or simply rebuilding, don’t miss out on the Meta tags section. Not having these sections from the very beginning can hamper a website.

7. Update the Website on a Regular Basis

Nobody likes a website with a static design these days. The best way to attract search engines is by constantly making updates to your website’s content. This isn’t a random trick that we’re recommending; it is something that helps you showcase the right and the latest information to the visitors. It can improve a brand’s credibility and instils trust in the visitor’s mind.