5 Unbeatable Benefits of Facebook Marketing for Your Brand

by Webguru Infosystems Website Design Company

Are you on Facebook?

If you are from Earth, then you probably will answer yes to that question. Globally there are over 2.32 billion monthly active users on Facebook (source: zephoria.com), as estimated till the last quarter of 2018. People from diverse backgrounds with interests to match interact on Facebook at a scale previously unseen of in the history of the world. With such a rich playing field for reaching out to potential customers as well as maintain customer loyalty through targeted outreach, Facebook has become the undisputed hub of social media marketing.

Let us discuss 5 ways your brand can benefit from Facebook marketing.

Colossal Outreach Potential

With over a billion users visiting per day, Facebook provides the scope of reaching out to a huge number of existing and potential customers. Social media marketing services can leverage a combination of channels such as Facebook pages, groups and ads to bring your brand to the forefront of customer attention at a moment’s notice. Using both organic as well as ad-based approaches you can get in touch with your target audience and build your brand image.

Ability To Target Potential Customers

The massive demographic database which Facebook has developed allows any social media marketing agency to create highly targeted campaigns in order to attract their potential customers. Facebook ads, for example, allow you to target customers based upon a number of factors such as demographic niche, personal interests and much more. You can also use Facebook to re-target visitors to your site who may have browsed but did not complete a purchase. Facebook helps to narrow down your audience profile, and tailor your marketing efforts accordingly. Ask your social media management services to launch interactive campaigns such as contests, feedback sessions and post engaging content to increase communications with your potential customers.

Foster Brand Loyalty Among Customers

One of the most striking features of Facebook is the easy and instant interaction it allows between your business and your customers. Using Facebook, you can quickly respond to customer queries, address grievances, provide support and keep customers informed about the latest offerings from your brand. The younger demographic is already looking to Facebook as a reliable source of information on myriad products and services. So the better your social media marketing engagement, the stronger will be your connection to your customer base, which will obviously translate to better performance for your brand.

Facebook Insights

By using Facebook as a marketing platform, both you and your social media management services can harness the power of Facebook Insights. These insights give you access to a range of vital information such as number of page likes, the total outreach of your post or ad , the total number of impressions your ad generated, how people interacted with your ad or post, and much, much more.

Low Marketing Expenses

Last, but probably the most important is the fact that leveraging Facebook can help you to lower your marketing costs significantly. While it might be prohibitive for a small business to develop and host their personal website on a separate domain, it is very easy to create a Facebook page and upload promotional content to spread the word about your brand, effectively for free. Also, you can utilize Facebook Ads which are quite budget friendly, and highly targeted. While placing the ad you can set daily limits on the amount of money you are willing to spend, and also alter your campaign parameters based on the performance reports. Further, the various ad placement methods such as CPC (Cost Per Click), CPM (Cost Per Million), CPA (Cost Per Action) and OCPM allow you greater flexibility to choose the type of campaign you need to run according to your goals and budget. You can try to test the system yourself, but for immediate results it’s best to hire social media marketing experts to do the job for you.

Conclusion

No matter what the critics say, it’s clear that social media is here to stay. And Facebook is the undisputed leader of social media in present times. With its gigantic user base and intelligent platform, your brand cannot afford not to leverage Facebook marketing. You can try it yourself or hire social media marketing services, but if you need your brand to succeed, be prepared to utilize Facebook.