5 Easy Steps to Promote Events Using Social Media

by Navya gajjar Digital Marketing Manager

Nowadays everyone is planning to host an events for their brand and business, it’s time to think how social media will leverage the overall experience. As from scenario social media is one of the platform where user are highly active nowadays & highly effective tools to drive more traffic to your blogs & website for sign-ups, registrations & tickets purchases. Here are some few ways that social media can help to boost your upcoming events.

Hashtag:

If you want to promote your new event for free, it’s simple use #hashtag. Make a unique hashtag to engage user to use that hashtag to promote your event free. Use unique hashtag and easy enough to remember, unique enough not to get confused with other hashtags & create unique hashtag to stand out from the crowd on social media. Moreover, you can use same hashtag across all the social media platforms.

Video:

The Best effective tactics is to share you past events video highlight to engage your user for new events. In digital marketing world, try to keep your user engage with your video content. Video content should be short and to the point – that’s what the video experts are recommending. It should grab the attention of potential users or participants, and highlight the most outstanding features of your next events.

Quick shareable:

In the era of social media world, “assets” simply refer to things like properly sized images & great graphic design for social media posts and high-resolution images for blog posts. By using this idea you want to ensure user to share your content for your new events, by this using the unique content you can encourage people to share post on Facebook or Twitter. Best part is to share your upcoming events in the different social media groups for the awareness for the events.

Photos with speakers quotes:

If you’re like most people, you probably get a lot of motivational or inspirational memes in your social media news feeds – stuff like photos of a gorgeous Adventurous place, accompanied by a motivational quote about getting up early and accomplishing things. Well, you can use that same approach for your upcoming event. In this case, you will be using photos of your speaker (either past or upcoming), together with snippets of inspirational or thought-provoking things they have said in the past. This helps to generate enthusiasm and passion around the event to the user.

Visual Testimonials:

At the end, make sure to include your visual testimonials of past participants or attendees. Or, if you are doing for this first time event, you can share “advance praise” from future participants. It’s better to use the photos of the participants & add some text on top of the photo.

By just keeping this tips in your mind, you will able to leverage more excitement and engagement for your next event. If you are going to promote your event through video or photos ensure that they must be secure necessary approvals. As far as social media is concern its play a key role in your next events as long as you can use it wisely.

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