No matter whether you are new to the world of eCommerce or you have been running your online store for years, striving to see the conversion rates grow is natural for an eCommerce entrepreneur. Increasing the conversion rates is one of the key goals of any enterprise. So, without any further delay, we invite you to take a look at three ways that can help you boost your store’s conversion rates.

#1. Make Free + Shipping Offers

Any Shopify app developer will recommend that you to use the Free Plus Shipping app to increase your conversion rates over a short period of time. It’s no secret why it’s the first suggestion on our list. If you offer your potential customers the opportunity to get products for free, they just need to pay the shipping fee, they are almost guaranteed to accept such a tempting offer.

#2. Become Mobile-Friendly

Underestimating smartphone users would be unwise for your business strategy. A strategy that can be easily proven by any Shopify app developer or analytics tool. People want to be able to make purchases on-the-go, while they are commuting or waiting in line. So, your task is to ensure that the mobile version of your store looks perfect on any smartphone or tablet and that the user experience is seamless and pleasant regardless of the device used.

#3. Pay Attention To Abandoned Shopping Carts

If you see many abandoned shopping carts, it means that your potential customers decided not to buy a product at the last moment after they added it to the cart. Even though such behavior is quite common, you should do everything you can to decrease the rate of abandoned shopping carts. Most probably, your potential customer became dissatisfied with high prices, obligatory registration on the website, or slow page loading speeds.

• High prices? Either lower them and say that you have the lowest prices or communicate to your visitor what added value they can acquire by paying more.

• Obligatory registration? Get rid of it, or at least make it as easy as possible: require less data and allow signing up via already existing social media accounts.

• Slow website? Work on site performance; you can also contact a developer to optimize it.

Bonus Tips

Here are some more tips for ensuring your conversion rates will keep growing from our Shopify app developer :

• let your customers leave reviews for products they have already acquired and encourage them to do so by sending a reminder afterward

• provide your customers with various payment systems to choose from

• improve your search algorithm and make sure there are no 404 errors

• specify your return policy (it is important for more than 50% of customers when deciding whether to make a purchase)

• include filters to customize search parameters

Having implemented these tips, you will see your conversion rates rise. Remember: your goal should be to reach up to a 2% conversion rate to be realistic. Good luck in your endeavors!