3 Digital Marketing Trends to Take into Account in 2016

Small and medium-sized enterprises (SMEs) are growing at a rapid rate, since 2014. All thanks goes to their digital marketing efforts. Even this optimistic approach will be followed in 2016 too. As per a recent survey, 56% of local business owners are planning to increase their marketing budgets in 2016, with their main focus on digital marketing channels. This includes the ever growing social media, email, mobile, search (PPC/SEO) and display.

Well, to taste digital marketing success in 2016, there are three core areas where you need to focus more. Here are they:

1. Paid Social Media

Every brand or business have a presence on social media channels irrespective of whether they are as small as a retail shop. But, they need to change their mindset. Promoting about your brand and business over Facebook, Twitter or other channels is not just enough. You need to engage with your audience, seek feedback, respond to their queries and create your brand an interesting platform to interact. This will ultimately help in increasing your likes and followers, which is the ultimate goal along with achieving high engagement rate.

Well, go beyond your existing audience by leveraging social media platforms in the right way. Use paid social media advertising for reaching out to target audience by crafting campaigns that will drive new leads for your business. Therefore, the main goal behind our every effort is ROI. So, don’t forget to calculate the impact of social media campaigns on your business sales.

2. Robust CRM System

Customers hold a vital value in making a business win, but returning visitors offer more potential. So, never loss on them! Nurture your customer relationships by leveraging social media, email, SMS and all other digital channels for ad retargeting. Their rapid interaction with your brand will help you in generating enough data regarding them, ultimately building long term relationships.

Even nowadays, businesses are using robust CRM systems through which they can combine all their digital channels. This accumulation will help in getting more business leads all-in-together. Create a survey or campaign; gather data from customers, then use that to send email or promotions, driving the customers to return back to interact with your brand and social media channels. Thus, this year will see more focus towards CRM by small business owners.

3. High-Touch Services

2015 has overwhelmed the small business owners through their various marketing channels like SEO, SEM, website, social, etc. by helping them be online where their customers are. But, this is not enough. Google Adwords has also brought a revolution in the change of mind of people promoting their brand. They are just following the trend. But, all these high expectations to be on the top are shattering their growth. Thus, the small businesses that cater to high-touch services and offer consultative services are ought to prosper more in this digital era.

Well, digital marketing is something that cannot be done alone; you need a reliable partner by your side to take the daily stress out of your business. Thus, shake hands with a digital media marketing agency in India who takes hold of all your marketing campaigns and take your business towards success. Even technologies change at a rapid speed, so these experts have the time and expertise needed to be in line with these changing trends; as a more sophisticated approach is needed nowadays to win in this digital era.

Summary: Digital marketing is growing at a skyrocket speed, thus every business owner needs to keep an eye on the latest trends that needs more potential to grow. So, hire a digital media agency in India that looks after your campaigns sparing your time to concentrate on the important business activities.