Choosing an Autoresponder to Build Your List

by Ian Begg Marketer, Engineer

One of the most important decisions you will make when it comes to
building your list is which autoresponder company you want to go
with. There are many of them out there, but they are certainly not
created equal.

There are also autoresponder scripts you can set up on your own
host. Many people are attracted to these because there is no
monthly fee and they feel like they will have more power over their
messages and settings. However, you should probably stay away from
these scripts as they're usually more trouble than they're worth!

For one thing, there is the technical hassle of setting them up in
the first place. Beyond that, some of the scripts are unreliable,
which can really harm your business. You should also be aware that
the autoresponder companies usually have relationships with the
e-mail providers. These scripts can have a higher chance of getting
caught in the spam filters -- which can destroy your business
before you even get started.

You probably don't relish the idea of starting a monthly
subscription, but it will more than pay for itself! Going with a
reliable autoresponder company is one of the best things you can do
as an Internet marketer.

aWeber, Get Response, and E-mail Aces are the most commonly cited
among Internet marketers. Out of the three of these, aWeber is the
most popular. That's because they have a great reputation and
reasonable prices. No matter which of these you choose, you will
probably be very happy with it!

Beyond choosing an autoresponder, you need to get familiar with the
interface. Most companies you go with will allow you to have
unlimited lists and will help you organize them. A good company
will also give you statistics about things like your open rates,
and which links were clicked. aWeber now has advanced tracking,
which can certainly help you figure out how to craft your messages
in the future.

A huge concern when you're sending out autoresponder e-mails is
getting caught in spam filters. When you're in a spam filter, the
chances of people seeing your message are very slim! That's why you
need to make sure the e-mails you send out will pass the spam
filters. That is another service that the top auto responder
companies provide for you. They will let you know how likely your
e-mail is to be flagged.

There are a number of Great Blogs here on APSense with Tips on how to get the best out of your autoresponder, The more you learn the more effective your use of this tool will be.

Make it your mission today to choose the right autoresponder
company, so you can start putting it to work for you!