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Why I Teach People that Duplication is a MythPosted Date: 2007-06-18 00:16, Pageview: 840 |
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| Hi Rio,
I agree with you. Where I disagree is with the term duplicate. To duplicate is to produce the exact same thing. So even systems cannot be completely duplicatable - and if they are they are ineffective. We need to put ourselves into our work. If your system does not have the flexibility to allow for individual creativity, what you have is a clone system that does nothing to showcase YOU... and YOU are the most important aspect of YOUR business. What I believe in is delegation in place of the highly touted duplication. Some call it out sourcing, some use their mastermind group. When you work in teams you are apt to have varied talents and skills that can work together for the betterment of the entire team.
Karen Weir
Internet Guide |
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| Hi Karen!
Nice blog! I agree that we can't be duplicated. But the system can and should be duplicable so that it can be put in practice immediately. Example, if my system is to send out emails.it is duplicable; you too can send out emails. That doesn't mean that your email will have the same effect that mine will; that is, the result is what is not duplicable and where good marketing comes into effect. Anyway, nice point.
S (Rio) Guzman
www.rioguzman.com |
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| Hi Eva, thanks for your comments!
I agree that new people need to be given step by step instructions. I think though that we do them a dis-service if we don't encourage them and support them in developing their own creativity and their own marketing style. In my mind this is what true mentoring is - it is not telling people what to do, but giving them a model from which to build. It is truly critical to success to first of all develop yourself, and secondly BE yourself. ~ JMHO ~
Karen Weir
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| I totally agree with you, Karen. I've never been able to duplicate what my upline was doing. Even if we were talking about the same product, I could not approach people the way he did, I did have to work out MY way of doing the business. Of course, I used tools offered by the company, but I could only say what felt comfortable to me. However, I had to learn that some people, especially at the beginning, appreciate being told what to do and how to do it exactly. |
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| I will have to say that I agree and disagree with this notion.
I believe that the product the company markets must be "duplicable", but as far as humans not being duplicable, you are right. But it has been proven time and time again that in order for you to be successful, the "system" itself must be duplicable. In other words, your teammates need to be able to pass on the SAME information and tools to their downine with "ease". IF the system wasn't duplicable, everyone would have to try and invent their own completely different way of marketing to their prospects. The basic presentation must be pre-made before you can expect your downline to start "rolling". Then, each individual can adapt their own style to that presentation. Everyone may have a different approach and style, but the message is still the same. I've seen duplicating a system come to fruition too much in my past for it to be ignored. |
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I guess its all in the the wording... Duplication and Delegation have basically the same meaning IMO... I agree that a duplicatable system MUST be flexible... We need to be able adapt our approaches to suit our individual personalities. But the delivery method another person uses is not what is duplicatable - We are human, not robots. Its the EFFORT that is duplicated. I'm sure you have heard the quote... "I'd rather have $1 from the efforts of 100 people than $100 for 100 hours on my own". It doesn't matter how those 100 people get the job done. |
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| Many companies will teach their people not to deviate from the "duplicatable" system. They teach not to "reinvent" the wheel. Follow the system and the scripts ... it is the one of the reasons so many who work diligently in their business fail.
I understand what you are saying, and I agree (sorry!!). The fellow with the supermarket is DELEGATING those duties out. He's not asking his employees to DUPLICATE what he is doing. Delegation beats Duplication everytime. JMHO ~ Karen ~
Karen Weir
Internet Guide |
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| I'll try not to let it happen too often ;o), but i agree with the majority of that.
My philosophy on duplication is slightly different. If we look at the number "6" exact duplication would require two 3's to create this number. But its not impossible to make a 6 by using a different set of numbers. Either way - 6 can only exist because of 1,2,3,4,5. Although duplication may "imply" making an exact replica it doesn't have to be the case. Thats why i choose to use the term "copycating". Unless you have developed your own business, my guess is you are currently duplicating the efforts of someone elses business concept. Thats what Network Marketing is. For sure, you are doing it in your own way - you are running your own business. I don't look at is as duplicating MYSELF. I am duplicating my efforts. The owner of a local supermarket can have 5 or 10 or more people working the registers. I can guarantee, the owner of this store could not handle the same volume without having duplicated his efforts by hiring these additional staff. |
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| Hi Eric,
The word duplication implies making an exact replica. As human beings, that is impossible. A good system allows for individuality and creative expression. Especially in network marketing, the only thing that sets you apart from everyone else in your company, who are marketing the same product, using the same replicated websites etc, is YOU. You say you believe in duplication, yet you have set yourself apart. You've CREATED your own web pages etc - you are selling you. No one else can duplicate you. That is the point. We can learn from each other, but we will always fail if we attempt to BE someone else. ~ Karen ~
Karen Weir
Internet Guide |
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| I can see your point.
I guess i'm one of those people who does believe in duplication. Burke Hedges in his Book Copycat Marketing 101 states - "...The key to building a large, profitable franchise and to building a large, progitable Network Marketing Distributorship is the same - you need to take advantage of your god-given ability as a master copycater...., he goes on to say.... The only difference is, with Network Marketing you'll copycat a franchise-type concept that creates true wealth, as opposed to copycating the job track which only creates temporary income...." My 6 year old son is at the copycating stage, he wants to dress like me, walk like me, work like me and so on. He is alreasy talking about having his own Network Marketing Distributorship when he's "big like me"... |
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| Very interesting concept Karen.
Thanks Frank |
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| Nice Post. thanks Rana |
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| I agree with you Tom, and I disagree. I agree that you need to deliver a product that truly works - and you need to be passionate about it. You need to be a product of your product.
Where I disagree is that there is a key to duplication. Duplication is a myth - period. To duplicate is to exactly replicate and it cannot be done as long as humans are involved. The real key is in developing YOURSELF. Your mindset, your belief, your skill set - these are the things that need to be developed. Internet marketing is a craft - part art, part science - and network marketing is about building relationships, not duplicating. Duplicating leads to lies and hype. Join our Myth Busting Group Tom! This could make for great discussion! Karen
Karen Weir
Internet Guide |
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| The KEY to duplication is to have a product that people NEED! That is why I am in nutrition. If I can offer a product that truly works, saves people money, helps them to feel better everyday, then TRUE VALUE is there! The problem with most companies out there today in nutrition is it is ALL based on HYPE rather than real value to the end user! I think once you look here, you will know why after 17 years full time in MLM, I choose Eniva over ALL other companies I reasearched and have not deviated from this path: http://tinyurl.com/yb68b3
Tom :o)
Tom Sparrow-CEO
Health Innovations & Marketing, Inc. 248-624-0942 http://tinyurl.com/tophealth |
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